How To Personalise 100,000 Emails At Once

In this episode, Andrew Davis and Chris Branch discuss a creative way a large agency introduced AI into the workplace. The agency used AI to send personalized videos to all 100,000 employees, with the CEO thanking them individually in their own languages.   The hosts explore the benefits and challenges of this approach, including the illusion of personalization and the potential for AI in marketing campaigns. They also discuss the importance of ROI and cybersecurity awareness, as well as the legal and safety considerations of using AI. The episode concludes with a discussion on inspiring creativity in other agencies and the challenges faced by established companies in adopting AI. Takeaways Creative ways to introduce AI into the workplace can have both benefits and challenges. The illusion of personalization can be broken when multiple employees receive similar personalized messages. AI has the potential to revolutionize marketing campaigns by enabling personalized content in multiple languages. While there may not be a hard ROI for introducing AI internally, there are soft ROIs such as perception, impact, trust, and authenticity. AI can also contribute to cybersecurity awareness by highlighting potential risks and scams. Established agencies and companies may face challenges in adopting AI due to legal, safety, and legacy considerations.