How to Pivot Your Startup Successfully

Welcome back to the Founders Korner podcast! Today, our guest is Ted Lau, CEO of Ballistic Arts who shares his startup experience, highlighting the number of pivots his company went through and how he survived. Ted touches on the tough decisions he had to make as a founder and even talks about how you should choose your business partner as someone who has gone through a breakup. Ted has now had his business for over 20 years and still growing and strong, who better to have advice from? Ted answers questions like "How do you know when it's time to pivot?" and, "How do I make a pivot?". Connect with Ted: https://www.linkedin.com/in/ballisticarts/ TIMESTAMPS 00:00 Introduction 01:54 How Ted’s company started 05:50 Find your startup’s niche 07:55 How Ted pivoted his business 11:10 Pivot or die 14:30 Founders have to be able to do this 20:20 Your website is more important than you think 24:20 Advice from Ted 27:50 Learn how to deal with highs and lows 31:20 How founders should deal with 38:30 Your employees are like your children 40:00 Be careful about who you partner up with 48:30 Conclusion ---- 🔗 Links Our Agency - https://www.koridor.io/ Join Our Newsletter - https://www.koridor.io/founders-korner Free SaaS Product Playbook - https://www.koridor.io/saas-product-playbook 🗣 Follow Us Instagram - https://www.instagram.com/founderskor... TikTok - https://www.tiktok.com/@founderskorner LinkedIn - https://www.linkedin.com/company/kori... Twitter - https://twitter.com/founderskorner ---- Hosted by Sepehr Shoarinejad With a seasoned history of entrepreneurship in various industries, Sepehr brings a wealth of startup experience to help founders build and launch a SaaS business. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. His primary passion to help drive like-minded entrepreneurs to success is the reason behind his Founders Korner podcast, and the workshops he runs across Canada and the US. So whether you're just getting started or you're looking for ways to accelerate your growth, be sure to subscribe to the Founders Korner.