PODCAST · business
Founders Korner by Koridor
by Founders Korner
Welcome to the Founders Korner! If you're interested in startups, then you'll want to tune in. Our host, Sepehr Shoarinejad, Founder of Koridor covers all aspects of what it takes to get a startup off the ground, from generating and developing an idea to pitching to investors and all of the nitty gritty details, fails, and successes in between. You'll hear (and hopefully learn) about common mistakes that startups make and how to avoid them. And if you're already running a startup, we'll provide useful tips and advice on how to take it to the next level.
Episodes
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How to Hire as a Non-Technical Founder
Unlock the secrets to successful hiring for non-technical founders in our latest episode featuring Greg Griesemer, Founder & CEO of 1130.Works. Join us as we dive into the essentials: defining your hiring goals and mastering the hiring process. Learn how to pinpoint key roles vital for…
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Show Investors Why You're the One!
To secure investor interest, you must demonstrate why you're the ideal non-technical founder to invest in and why your business idea hold promise. This involves identifying a solvable problem where you hold a competitive advantage, building a user base for feedback, and refining your business…
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Inside the World of Product Management
In a startup, the Product Manager plays a crucial role as the bridge between the company's vision and its customers' needs. They are responsible for defining and executing the product strategy, ensuring that the product meets market demands, and driving its development from conception to launch....
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Why Take the Leap into Starting a Startup
Join us on our newest podcast episode with Ray Blakney, CEO/Founder of Rayvensoft Ventures, LLC, as we chat about the journey of building successful startups from the ground up. Did you know, behind every 'overnight success' story lies years of hard work and dedication? We're part of a culture…
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Startup Stories For First Time Founders
Want to launch a startup or maybe you’re just starting that journey? But you don’t think you need AI in your product…. Think again. AI isn’t just for the big guys, so I encourage you not to be daunted. Join us for our latest episode with the one and only, Tyler Chisholm. Tyler is a serial...
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MVP Sales Strategies For Founders
You've just launched a GREAT product and you're ready to start selling. But you're met with .....crickets..... You're not getting traction. And you don't have feedback to tell you where you're going wrong - is it the positioning? is it the marketing channel?Tip #1, become a sales-led founder. In...
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An Honest Description Of Founder Life
Being a founder is a lonely job. And founders struggle to find the right support - both personally and professionally - to thrive. Join us for our latest Founders Korner podcast episode with Jade Alberts, Founder of Pure Guidance. Jade is an angel investor, founder, podcast host and startup…
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How SaaS Founders Find Product Market Fit & Secure Series A
The majority of startups fail before achieving Product Market Fit. First-time founders in particular struggle to make it to their seed or series A investment. So how do you set yourself up to be one of the very few who make it to this milestone? Join us for our latest episode of Founders Korner...
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How To Secure Pre-Seed Capital For Your SaaS Startup
Join us for another episode of Founders Korner podcast. We're joined by Eva Dobrzanska, Investment & Dealflow Manager at Block Dojo, a UK-based incubator. We dig into how AI is almost always misunderstood in the startup world. And Eva shares what she considers 'red flags' for startup investments,...
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What Venture Capital Firms Look For In Seed SaaS Deals
Welcome back to the Founders Korner! Today, we have a packed episode, gaining invaluable knowledge from Arden, an Investment Manager at Yaletown Partners that invests in pre-seed to series A companies. Arden and Sepehr discuss the blunt truth about what venture capital firms are looking for in...
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Canadian vs. American Startups
Canadian startup world vs. American startup world? Which one is better? Welcome back to the Founders Korner Podcast, today we have a special guest from one of our workshops, Bob Seeman. Learn more about how Canadian government grants such as IRAP could be the downfall of your startup. As Bob is a...
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How to Pivot Your Startup Successfully
Welcome back to the Founders Korner podcast! Today, our guest is Ted Lau, CEO of Ballistic Arts who shares his startup experience, highlighting the number of pivots his company went through and how he survived. Ted touches on the tough decisions he had to make as a founder and even talks about…
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B2B Marketing Strategies for Startups
Welcome back! In today's podcast we have Justyna McCaig, the founder of CultureLab Communications and tech marketing expert. After watching this episode, B2B founders will understand to fully connect and market to their customers. Justyna talks about different avenues for sales and marketing such...
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The True Journey of a First Time Founder
Welcome to the Founders Korner Podcast. In this episode, Cindy Sim gives us the run down of her journey as a female Canadian software entrepreneur. Cindy is the founder of Team CarePal, an application to support caregivers. She discusses everything from finding funding as a Canadian and the...
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Mastering Grit and Strategies to Success for Startup Founders
Welcome back to the Founders Korner Podcast. Today, we bring you an episode featuring Sangeeta Mulchandani, the renowned author of "Start Right: Bringing Your Ideas to Life." Sangeeta shares her expert insights on the elements that can be the making or breaking of a startup, and how to understand...
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Keys to an Effective Early Stage Startup Team | Founders Korner
A successful startup always starts with the early stage team. Welcome to back to the Founders Korner, the podcast where we dive into the world of entrepreneurship. In this episode, we are thrilled to have Karl Swanepoel, a seasoned, serial entrepreneur as our guest. Listen in us as we explore the...
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How Startups Should use Inbound Sales and Marketing | Founders Korner
Dejan Gajsek shares the keys to creating an effective dynamic between sales and marketing to ultimately close more deals. Through his experience co-founding Grow + Scale, offering Tailored Competitive Enablement programs for B2B Tech and SaaS companies, Dejan knows the in's, out's and common...
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How to Recruit the Best Talent for Startups | Founders Korner
As a startup, how do you hire the right people? In this episode, we have a conversation with Nikki Adamson, CEO of Hustle Hunters, to uncover the ways to attract, support, and retain talent for your startup. Nikki draws upon her extensive experience in the Silicon Valley startup world, the...
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Startup Legal Issues: How to Avoid Common Pitfalls and Raise Seed Money Quicker | Founders Korner
Welcome to the latest episode of our podcast, where we discuss all things startups. In this episode, we feature Marco, an Associate at McCarthy Tetrault and a startup expert lawyer, who shares his insights and experiences about the legal aspects of starting a business. In this conversation, Sep…
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The Future of AI and Startups: Insights and Predictions from an AI and Expert | Founders Korner
Welcome to our latest episode, where we dive into the exciting world of AI and startups. We feature Manuj, the founder of Tetranoodle Tech, a speaker, board advisor, startup mentor, and a lover of travel. He is also a 4x patent holder in AI/ML and a 2x author, with his expertise in AI and machine...
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Unpacking Investor Priorities and Strategies for Startup Growth: Insights from a Seasoned Angel Investor | Founder Korner
In this episode of Founders Korner, Kyle, an angel investor, VC, philanthropist, and consultant for early-stage businesses, shares his insights into what investors are looking for in 2023 and how founders can approach investors for seed-level funding. Kyle emphasizes the importance of community...
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Startup Ecosystems and Communities: Navigating the Highs and Lows | Founders Korner
Welcome to the Founders Korner Podcast! Join hosts Sep and Amara as they dive deep into the startup ecosystems and communities, exploring the highs and lows of being a founder. With Amara, the CEO of EasyVC, the show focuses on highlighting the importance of supporting forward-thinkers and...
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The Art of Sales - How to Build a High Performing Sales Team | Founders Korner
Take a listen to "The Art of Sales: How to Build a High-Performing Sales Team"! As a non-technical SaaS founder, you're likely focused on developing and maintaining your product, and building a sales team may not be your area of expertise. But, building a high-performing sales team is essential…
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Top 4 Productivity Tips for Solo Entrepreneurs | Founders Korner
In this video, we're talking about the top productivity tips for entrepreneurs and business owners. These tips will help you make the most of your time, energy, and resources so you can achieve your goals and grow your business. The first tip is about time blocking. This involves prioritizing…
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Navigating the Startup World: An Insider's Look from Koridor's Team | Founders Korner
Today on Founders Korner Sep and Avery take you behind the scenes of their startup journey. In this episode, Avery shares his experience of transitioning from an accelerated computer science degree straight into a startup with Sep at Koridor. They discuss the ups and downs of startup life,...
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5 Secrets to Attracting and Retaining SaaS Customers | Founders Korner
Attracting and retaining SaaS customers doesn't have to be a mystery. By focusing on offering a valuable solution, investing in customer success from the start, understanding your pricing model, creating educational content, and building a feedback loop, you can set yourself up for success in the...
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Culture and Hiring: Insights from Successful Founders | Founders Korner
In this episode of Founders Korner, Jon Hafichuk and Sep delve into the crucial topic of culture and hiring in business. As the founder of Symbol Syndication, a successful video production and digital marketing company, Jon shares his experiences building a positive culture and making strategic...
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Where to Start With Your Business: Insights From Entrepreneurial Duo | Founders Korner
We are back in the Founders Korner to talk about all things entrepreneurship and business. Today we have a special treat for our listeners – we have Jana Boyko and Brad Boyko, the sibling duo behind the new guided journal for entrepreneurs, Bedside Business Plan. In this episode, we dive into the...
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Growth Hacking Tips and Techniques for Startups: A Marketing Perspective | Founders Korner
On this week's episode of Founders Korner, where we delve into the importance of marketing for early-stage startups, and growth hacking tips and techniques - from a marketing perspective. Our guest is Emma, a B2B marketing leader with over 10 years of experience in the tech startup industry. Emma...
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The Opportunities of AI in Startups - From Idea to Reality | Founders Korner
Today in Founders Korner we sit down with Wish Bakhshi a Director of AI and discuss what he sees at the biggest opportunity in Tech and how startups can leverage AI to position themselves against the market. We will also be discussing the difference between what it means to have AI technology...
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How to Start Your Software Business as a Non-Technical Founder | Founder Korner
Today in Founders Korner we have our guest Eddie Irvin who is an app architect and tech advisor. He helps non-technical leaders get their vision out of their head and into a technical app blueprint, which enables them to tell developers in detail what they want to build. With Eddie they get the...
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How Mental Health Can Affect Entrepreneurs | Founders Korner
Due to it almost being the end of the mental awareness month of November we are joined by our guest Una to discuss mental health and entrepreneurship in the Founders Korner. The two discuss about the mental fortitude it takes to build something from nothing as a founder, how anxiety can be a...
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Why Hope is NOT a Sales Strategy for Founders | Founders Korner
Today in the Founders Korner we have our special guest Roderick Jefferson here to drop some serious insight on the topic of sales, and why as a founder HOPE can never be your #1 strategy. They discuss the topics of what is sales enablement, why you need to bridge the departments within your...
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Why startup CAN'T afford to NOT do market research | Founders Korner
Today in the Founders Korner we are talking about research! Research might be considered a boring topic BUT it is the most critical thing to do as a startup when it comes to the necessity of understanding your users, before you get deep into product development. Our guest Filip holds a masters...
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How Marketing Can Save a Startup | Founders Korner
So you developed a product! Congratulations. Now, wait. Uh, what? How do I market this thing? Tune in to hear Sep and Bryce - Highbar Enterprises Growth and Marketing Director - Discuss some incredibly insightful topics about when startups meet marketing and how founders need to be a little crazy...
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Founders and Mental Burnout | Founders Korner
Let's talk about burnout. If you’ve been feeling depleted, like you lost your spark or are unmotivated while running your business, you could be dealing with more than just a rough patch. The World Health Organization officially recognized burnout in 2019's International Classification of…
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How to Survive (and Thrive) as a Startup: Founders Korner Talk Startup Denver
Join us today in the Founders Korner for a quick episode as Koridor's VP of Sales, Bob, sheds some light on what he saw on his business trip to Startup Denver. Him and Sep talk about what it takes for Startups to survive (and thrive), what startups should and should't do in the early stages, and...
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Founders First Time | Daniel Lee - From a First Time Technical Founder to a Principal Software Engineer at Neo Financial
On this episode of the series 'Founders First Time' on Founders Korner, Daniel and Sep talk about his experiences as a first time technical co-founder, and in his recent role as a principal software engineer at Neo Financial. They cover topics like what founders can expect from hiring developers,...
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ABOUT THIS SHOW
Welcome to the Founders Korner! If you're interested in startups, then you'll want to tune in. Our host, Sepehr Shoarinejad, Founder of Koridor covers all aspects of what it takes to get a startup off the ground, from generating and developing an idea to pitching to investors and all of the nitty gritty details, fails, and successes in between. You'll hear (and hopefully learn) about common mistakes that startups make and how to avoid them. And if you're already running a startup, we'll provide useful tips and advice on how to take it to the next level.
HOSTED BY
Founders Korner
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Frequently Asked Questions
How many episodes does Founders Korner by Koridor have?
Founders Korner by Koridor currently has 38 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Founders Korner by Koridor about?
Welcome to the Founders Korner! If you're interested in startups, then you'll want to tune in. Our host, Sepehr Shoarinejad, Founder of Koridor covers all aspects of what it takes to get a startup off the ground, from generating and developing an idea to pitching to investors and all of the nitty...
How often does Founders Korner by Koridor release new episodes?
Founders Korner by Koridor has 38 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Founders Korner by Koridor?
You can listen to Founders Korner by Koridor on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Founders Korner by Koridor?
Founders Korner by Koridor is created and hosted by Founders Korner.
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