How to Plan a Promo Video: Budgeting, B-Roll & Business Strategy - MIYB Episode 7 #podcast #business

In Episode 7 of the Make It Your Business Podcast, James Murray quizzes co-host Duncan Casey about his upcoming video project in Scotland, and things get practical fast. This episode dives deep into the behind-the-scenes logistics of producing a business promo video, covering everything from budgeting and project planning to B-roll strategy and using your video content wisely. James throws in a brilliant anecdote about the FYRE Festival and how it became the ultimate example of what not to do in project management. If you're a UK business owner thinking about video marketing, or planning a shoot yourself, this episode is packed with gold dust. 🎯 Whether you're running a startup or scaling up, you'll learn: How to price a video production What to prioritise when filming Why planning is king How to stretch your content across multiple platforms Chapters00:00 – Introduction: Why video matters for UK businesses01:50 – Behind the Shoot: Planning logistics for a promo video03:45 – Fail to Plan, Plan to Fail: Common project pitfalls08:10 – FYRE Festival Fiasco: A cautionary tale of bad planning11:00 – Budgeting vs Creative: Where expectations clash with reality12:30 – Vision vs Execution: Balancing creativity with logistics16:30 – How to Price a Promo Video (and explain it to clients)22:10 – B-Roll Strategy: Filming the filming for extra content24:40 – Repurposing Gold: Making your video content go further30:05 – Final Thoughts: Project takeaways and hot tips