How to Plan & Price a Profitable Retreat: Avoid the 80% Who Lose Money

Ready to turn your retreat dream into a six-figure revenue stream—without a huge audience? In this masterclass from the Wild Woman with Impact Summit, retreat strategist Leni Cavazos (The Retreat Planner) reveals the exact system she's used to help coaches, healers, and entrepreneurs sell out retreats, build waitlists, and keep 30–50%+ profit margins. 👉 Join the next Sold Out & Profitable Retreats Challenge (live, 4 hours): https://theretreatplanner.com/challenge Build your profitable retreat plan in one session: pricing for profit, magnetic messaging, and a rinse-and-repeat sales strategy. What you'll learn Why 80% of retreat leaders lose money (and how to avoid it) Pricing for profit before you ever book a venue Crafting results-oriented, magnetic messaging (no more "Relax & Reset in Bali") How to pre-sell and build a waitlist so retreats stop being risky Real examples: 76-person waitlist, 21 guests to Spain, quarterly sell-outs Who this is for Coaches, experts, consultants, speakers, and creators who want profitable, repeatable retreats that elevate their brand and feed their offers, all with clear systems and loyalty marketing baked in. Join the challenge: https://theretreatplanner.com/challenge (Spots limited. Designed to get your pricing, plan, and sales map done.) About Leni Leni has 18+ years in hospitality and global events (The Ritz-Carlton, Marriott Bonvoy) and builds loyalty-driven retreat businesses for clients worldwide. Timestamps 00:00 Intro & poll: Dreamers, hosts, and goals for today 02:15 The opportunity: retreats as a six-figure revenue stream 05:02 Why most leaders lose money (the 80% problem) 08:20 Leni's background (Ritz-Carlton, Marriott Bonvoy, global events) 12:55 The mindset shift: retreats are a business model, not a hobby 16:18 Mistake #1: Booking venues before you can sell 18:40 Mistake #2: Pricing by gut vs. pricing for profit 22:05 Mistake #3: Selling a vacation, not a transformation 25:10 The system overview: pricing → messaging → 22-way sales plan → waitlist 28:45 You don't need a huge audience (you need clarity & systems) 32:04 BHAG moment & creating flexibility inside a proven framework 38:44 Case Study #1 (Christi): covering profit before the event 41:25 Q&A: upsells, waitlists, and loyalty marketing 45:21 Advanced: building waitlists & pre-sale momentum 49:00 Case Study #2 (Matthew): 21 to Spain + 76-person waitlist 52:20 Case Study #3 (Tiffany): quarterly sell-outs + one luxury retreat 55:10 Your next step: the Sold Out & Profitable Retreats Challenge 59:30 Logistics & live Q&A wrap If this sparked your retreat dream, make it real. Join the Sold Out & Profitable Retreats Challenge (live, 4 hours) and leave with your pricing, messaging, and sales plan done: theretreatplanner.com/challenge Questions about pricing, venues, or waitlists? Drop them below and I'll reply.