How to plan for 2025 in B2B - Jade Tambini

B2B Jade is a TikTok influencer and Founder of the B2B Breakthrough Academy Marketing Strategy Course. Today Jade talked us through: What the nuance of B2B marketing is vs. B2C How to build a strategy specifically for B2B  Trends we should be aware of (or indeed, ignore!) in 2025 As well as some of the strategies you can put in place to boost your B2B marketing efforts. --- Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers. Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth. Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships. Redgate Software - Now hiring marketers! Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management. Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content. ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best! Storyblok - empowering all teams to create content experiences across any digital channel. Flexible, intuitive, seamless... the only CMS you'll ever need!