How to Pop-Up at Paris Fashion Week | Sidney Baptista, Founder & CEO PYNRS

When it seems like every single brand is popping up at major events, how can small up-and-comers stand out and make a mark with a tiny budget? In this episode, Sidney Baptista—founder of PYNRS Performance Streetwear—walks us through what he learned by activating his brand at Paris Fashion Week. He talks about innovative event formats and how to break out of industry patterns. He also talks about how to land great-fit brand partnerships, and settles the question of whether he is Jay-Z's latest fashion influence.LINKSPYNRS Performance StreetwearPioneers Run Crew BostonJayZ in Brooks with PharrellSidney for GQ x BrooksNew York Pioneer ClubGabby Thomas, Olympic Gold MedalistBest Flo Jo fashion momentsTrailblazHers Run Co & Newton Police lawsuit resolutionDesiree "Des" Linden, "Queen of Boston"ProlyfykWe Off the CouchMike Peck, Brooks Creative DirectorDavid Hashim PhotographyKane x PYNRSDiet Starts MondayBrainchildJason Mayden's book The Speed of GraceTractionNipsey Hussle