EPISODE · Jan 12, 2026 · 38 MIN
How to Prepare Business Data for Automation and Smarter Decisions
from Deconstructing Data · host BDEX
Most companies are drowning in dashboards but starving for action.In this episode of Deconstructing Data, we’re joined by Tom Firth, Co-founder of Cotera to talk about what it really takes to make your business data work for you not just sit in reports.Tom brings a fresh perspective on data readiness, automation, and the new era of AI agents. We explore how businesses can shift from static insights to real-time, data-driven decisions, and why breaking down silos is step one.Topics include:1. AI Agents in Action: From Dashboards to Decisions2. Breaking Data Silos: Unifying Customer Identity3. What Does It Take to Prepare Your Data for AI?4. Tech StackIf you're trying to future-proof your data strategy and move faster without sacrificing accuracy, this episode is your playbook.
What this episode covers
Most companies are drowning in dashboards but starving for action.In this episode of Deconstructing Data, we’re joined by Tom Firth, Co-founder of Cotera to talk about what it really takes to make your business data work for you not just sit in reports.Tom brings a fresh perspective on data readiness, automation, and the new era of AI agents. We explore how businesses can shift from static insights to real-time, data-driven decisions, and why breaking down silos is step one.Topics include:1. AI Agents in Action: From Dashboards to Decisions2. Breaking Data Silos: Unifying Customer Identity3. What Does It Take to Prepare Your Data for AI?4. Tech StackIf you're trying to future-proof your data strategy and move faster without sacrificing accuracy, this episode is your playbook.
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How to Prepare Business Data for Automation and Smarter Decisions
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