How to Price Premium Physical Therapy Without Confusing Patients

Too many PT practices make patients choose between complicated pricing options before they understand what they actually need.Dave Kittle shares how to simplify a premium physical therapy offer, sell the evaluation first, prescribe the full plan of care, and move away from selling one visit at a time.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Ditching Visit By Visit[00:53] – AI Coaching for Running[02:00] – Separate Chats and Summaries[02:53] – Simple Tracking With Photos[04:03] – Human Coach Versus AI[06:26] – How Dave Uses AI in Business[07:16] – Using AI For Workout Plans[08:09] – AI Nutrition Tips and Surprises[08:57] – Why a Pricing Graphic Matters[11:47] – Naming Packages[14:50] – Price Anchoring and Value Framing[17:17] – The 3 Step Buy[19:01] – Process From Call to Plan of Care[22:24] – Wild Strip Club Pricing AnalogyWhich PT pricing process makes more sense?Option A:Send the patient a menu with individual visits, 12-visit packages, 24-visit packages, weekday pricing, and weekend pricing.Option B:Sell the evaluation first. Then prescribe the appropriate plan based on the patient’s goals, prognosis, and needs.Which approach would you use?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.