How to Profit from Daily Emails with Marc Mawhinney

In this episode we’re joined by guest Marc Mawhinney, a lifelong entrepreneur who helps coaches get more clients without paying for advertising. He’s a speaker, media contributor, and also the host of the podcast Natural Born Coaches. When Marc isn’t connecting with his audience through his podcast, he’s offering expertise in his Facebook group, named The Coaching Jungle, or through his exclusive print newsletter, the Secret Coach Club. Marc approaches marketing in a unique way, so he shares just how and why he does marketing differently throughout the episode. On this episode of the Live. Love. Engage. podcast: What newsletter marketing offers that social media can’t. Why Marc sends daily emails (and why you should too). Why you can’t take email unsubscribes personally. How to generate content ideas for your newsletter. How Marc used a Facebook group post to create relevant content. Why building your content creation skills takes time. How Marc encourages his newsletter audience to work with him. The crazy concept Marc uses in his marketing. The type of people Marc prefers to connect with and service. What led Marc to become a coach and entrepreneur. The biggest challenge Marc met during his business closure and how he overcame it. What excites Marc the most about the work he does. Why Marc loves hosting a podcast and how it supports his business. Why you need “optimistic realism” to start a successful business. Marc’s advice for what new coaches should focus on. Connect with Marc Website: naturalborncoaches.com Newsletter: secretcoachclub.com Facebook group: The Coaching Jungle Quick Links: Join the Live. Love. Engage. Community Intuitive Business Coaching The Live. Love. Engage. Book Support the Podcast with BuyMeACoffee.com Enjoying what you're hearing on Live. Love. Engage.? Subscribe on Goodpods or your favorite podcast platform, and click here to leave a 5 STAR Review. You can also watch the conversation on YouTube. TRANSCRIPT You're listening to the live love engage podcast on today's show. Learn how you can use daily emails to turn your email list into a cash register. Stay tuned. I am Gloria Grace Rand, founder of the love method and author of the number one, Amazon best seller live love engage how to stop doubting yourself and start being yourself. In this podcast, we share practical advice from a spiritual perspective on how to live fully love, deeply and engage authentically. So you can create a life and business with more. Correct influence and income. Welcome to live love, engage Namaste and welcome to another edition of live love, engage. And I am really excited about today because I've got a gentleman here who is, who I've been following for several years. I've invested in one of his courses. And we'll talk about that in a moment, but first off I want to welcome. well, wait, I'm almost messing up your name, Marc Mawhinney to live love engage. Hi, thanks for having me Gloria. And it's a weird name, so it's not exactly Miller or Morrison or something like that, but you're close enough Mawhinney, I’ve heard macwhiney, Mahoney. You’re close. I knew it. I think I was just trying, I was just stumbling over doing the mah for some reason twice. I don't know why. Oh, well anyway, well, let me tell everyone out there. Who's listening. And if you're watching this on YouTube, just who Mr. Mawhinney is. he's a lifelong entrepreneur who helps coaches get More clients without paid advertising. And he achieves this with his coaching programs. he has his own podcast called natural born coaches. It's got a facebook group called the coaching jungle and his exclusive hard copy newsletter called secret coach club. He's also been a speaker at events like social media marketing world. Frequently makes media appearances and contributes to entrepreneur.com. As I mentioned just a second ago, how I came into your sphere was when you were, doing some trainings on how to grow your Facebook group, without paid advertising. And, it was a really good course. And I was just curious, I wanted to start off asking you a little bit about. whether you still think Facebook groups are actually viable, because I noticed that recently I'm getting invited to join groups that are on other platforms. Like mighty networks was, was one. I just actually realized that that's what I got into. So what's your, what's your opinion about. Yeah. I mean, there is some talk out there that's been probably going on for a few years. Now that Facebook groups are on the way out and, you know, to get off there and go somewhere else, like mighty networks, a different communities, if anything, Facebook Mark Zuckerberg signaled that he's going to be putting more into groups. the one thing I will in the interest of. Totally open, full disclosure, being an email guy, one of the things that I appreciated appreciated about emails that I own that list, and it can't get taken away from me. And of course, with Facebook groups or a lot of other social media, you know, you could get. The platform like that. And then, oh, geez. What, what am I going to do? So while I'm a big fan of Facebook groups, I certainly don't advocate only doing the Facebook group. I mean, at the end of the day, I think everyone should have an email list because there's definitely control there. You're not building something on rented land. Like you are on some of these other platforms. just yesterday, a friend of mine, Facebook friend of mine has a YouTube channel and he built it up to thousands of people and he got it removed just like that over something wasn't even terribly controversial, by the way, it was something that was pretty, wasn't exactly. Joe Rogan stuff, you know, people, a pedestrian and, his YouTube channel’s gone in an instant. So it can happen. Well, yeah, I, you know, it is, it is a little crazy. And I know that when I've done presentations in the past with small business owners, I've always emphasized the fact that you want to drive people to your website. That's where you want people to go. And as you say, you know, then you can engage with them through email. People always say that email is dead, but it's still. You know, absolutely a powerful way to number one, to stay in communication with people who are either clients or prospects, but also people who. Well, it gives you an opportunity to be able to market to them. And, and that's really what I know. One of the things I wanted to focus on today is that you send out emails every day. And I know a lot of small business owners are like, ah, you know, how often do I have to send an email? You know, it's once a week. Is that okay? But you're doing them every day. So, can you share a little bit about what your theory is behind that and, and how, how that benefits other small business owners, if they were to model that strategy? For the record, anyone who's thinking it's crazy. Yeah, I had those same thoughts before I started doing it back in 2016 is when I began doing daily emails. So you're not alone. I thought it was nuts. So I thought everyone would unsubscribe. They would hate me. They would send death threats and it would be awful. I’m not, one of the people who you see a lot of gurus who are, I've talked about the nurturing sequence, for example, that, you send an email 50 of them, before you even mentioned that you're in business, you know, which I think is kind of silly, you know, people are on your list because they want help with something. Don't be afraid to sell to them. but also, I just don't think it's frequent enough if you do it like everyone else where you email maybe once a week, maybe it's every two weeks. some people I've heard of once a month, Okay. People are so, have distractions hitting them and voices from all over the place. Is that going to get the desired effect? Probably not. You know, when you're in their inbox every single day, you have a much greater chance of breaking through and having them get to know, like, and trust you, which you should be shooting for In business. So you have to take the approach, not being too sensitive, that you're are going to lose a lot of people at the beginning. Probably not everyone though, but anyone that you lose with your daily practice, probably weren't going to buy anyways. And it's better just to lose them. I would much rather have a smaller, tighter list that you have a better relationship with because you're emailing them daily, building that relationship instead of a larger list that you're only talking to sporadically because you're afraid of it. It's kind of like dogs or certain animals can sense fear. My theory is email subscribers can sense fear, from the person who's sending the emails. I do believe they can pick up on that energy. So I don't know if you've seen this Gloria, but I've seen this before, when I'm on a list. The person will, maybe hasn't emailed the list in like six months or a year. And they send a very apologetic email, like, oh my God, I'm so sorry. I haven't emailed. I should have been doing better. And they're beating themselves up. Like they killed the person's dog or cheated on them with their spouse or something. And it's like, yeah, you can just send the email, say, Hey, you haven't heard from me much, but you're going to hear from me a lot more frequently going forward. Then you move on. You don't have to fall all over yourself and apologizing and crying about it. Like that's fearing your list and it's a little too much. So there my rants over. Well, I appreciate that. And I think I have done that cause I, every so often I I've I've wound up something has happened that I've, and I've neglected my list, even though I preach to the choir and telling, you know, like I said, my clients, you don't do this more often and I have done it, but I think,...