How To Protect Your Brand With Trademarks w/ Lauren Bercuson [SFBS Vault Training]

Lauren Bercuson is a trademark attorney, brand protector, storyteller, and advocate for female founders who are serious about locking in what they’re building.And in this episode from the Six Figure Brand Society® vault, she’s walking us through the stuff most business owners skip… until it becomes a problem.Because if you’re building a brand you want to last (not just something that looks good on the internet), you need to understand what you actually own, and what you think you own.Lauren is breaking down the different types of intellectual property, why trademarks matter more than most people realize, how to pick a strong, distinctive name, and why a comprehensive trademark search is a non-negotiable before you build your entire business around a brand.If you’ve ever wondered:“Do I need to trademark my business name?”“What’s the difference between trademark vs copyright?”“Can I use ™ if I’m not registered yet?”“Is it worth paying for a trademark attorney?”…this one is for you.👉 In This Episode, You’ll Learn:The difference between trademark, copyright, and patents (and what each one protects)What a trademark really is and the many things that can be trademarked Why trademarks matter: ownership, legal leverage, deterrence, customer trust, and company valueHow to choose a strong name that’s actually protectable (and still marketable)Why a comprehensive trademark search is the step you should never skipThe difference between use-based vs intent-to-use applications What the trademark process looks like 🎧 Tune in to learn how to protect what you’re building without getting overwhelmed or making expensive mistakes later.🔗 Links & Resources:➡️ Connect Lauren on LinkedIn and Instagram ➡️ Check out Lauren's Website➡️ Get Lauren's FREE 6 Day Guide to Trademark Protection➡️ Learn More About The Six Figure Brand® Society (Use Code FIRSTMONTH for $50 Off Your First Month or FIRSTQUARTER for $100 Off Your First Quarter)The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD