How to protect your email sender reputation: Don't underestimate the power of a strong password

Did you know that the strength of a marketer’s login security can affect the success of their email marketing strategy? Marketers rarely have cause to think about cybersecurity and its effect on their job, thanks to their internal IT teams and the robust security configurations of whatever SaaS platforms they use.Like most non-cybersecurity professionals, marketers’ engagement with cybersecurity is almost entirely related to logging in—often perceived as more of an annoyance than anything else.But what many marketers don’t realize is that the strength of this one element can be the only thing standing between them and weeks, if not months, of deliverability problems for their email marketing. Hosted on Acast. See acast.com/privacy for more information.