PODCAST · business
The Pulse by Ortto
by Ortto
Listen to the latest articles from The Pulse by Ortto for the latest insights and ideas for marketers, by marketers. Hosted on Acast. See acast.com/privacy for more information.
Episodes
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My email deliverability sucks — how do I fix it?
Travis Hazlewood, Head of Email Deliverability at Ortto, takes a deep dive into why you might have email deliverability problems, and how to fix them. Hosted on Acast. See acast.com/privacy for more information.
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Go-to-market: The marketing foundations every startup needs for success
In The Pulse's Go-to-market series, startup marketers share their advice and insights on marketing for startups. In this edition of Go-to-market, Stella Startups’ Gemma Clancy shares the importance of starting with customer research, and how early-stage startups should approach community hacking...
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The complete guide to building a growth marketing plan
We’ve reached a point where the unprecedented is expected. Even the most well-established businesses cannot expect continued growth, they need to be proactively pursuing growth at all times. In this environment, more than ever before, a carefully constructed growth marketing plan is an essential...
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Lessons from a one-person marketing team: How this marketing manager makes a little go a long way
Marketers have never been asked to do so much with so little. That pressure only intensifies when you’re a one-person marketing team tasked with making a big impact on a small budget. “That really resonates with me,” says Sophia Firth, Marketing Manager at Rungway. “One of my biggest challenges…
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Return on investment (ROI): How to calculate it and why it matters
Return on investment (ROI) is one of marketing’s more ubiquitous metrics. But that doesn’t necessarily mean it’s popular. Most modern marketers have a complicated relationship with ROI. On the one hand, it is a simple calculation that gives a rough sense of whether a marketing investment was...
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Strategies for success: 9 marketers share their top tips for data-driven marketing
Harnessing the power of data can provide businesses with valuable insights, enhance customer experiences, and ultimately drive growth. However, embarking on a data-driven marketing journey requires careful planning and execution. We asked nine experienced marketers to share their top tips for...
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"The focus is always relevance": How data can drive hyper-personalized experiences at scale
Personalization is the number one priority for Tom Mitchell, Senior Lifecycle Operations Manager at Sona. The UK-based SaaS platform is used by industries as diverse as social care to hospitality for frontline scheduling. But creating personalized experiences that cater to completely different...
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Work smarter: How to build high-performing always-on drip campaigns
When budgets are tight and teams are crunched, using the cost-per-wear analogy on proposed marketing strategies can be a great way to prioritize. In other words, what can you build now that will serve you for months if not years to come? A well-designed drip campaign can take some time to build,...
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Mastering data-driven marketing: How to make data the foundation of your marketing strategy
Marketing teams everywhere have amassed (and continue to gather) unfathomable volumes of data on their prospects and customers. But not all marketing teams are effectively leveraging that data to drive growth—and that’s a big mistake. That begs the question: How do you build a data-driven…
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Mea culpa: A marketing leader shares how his biggest mistake led to his proudest achievement
In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and what they learned from them. In this edition, Mable’s Director of Growth Ventures, Matt Gudge, shares how he's made learning from failure business as usual. It all started with a disastrous pitch that reframed…
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Automation evolution: How marketers think about and choose email marketing software today
Marketing automation software is both simpler and more complicated than ever before. On the one hand, building a lengthy series of automated messages based on customer data and behavior is easier than we ever could have imagined. On the other, conversations about data privacy, sky-high…
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Mastering AI marketing: A complete guide to making AI a part of your marketing strategy
AI marketing has evolved from a concept to a transformative force and is being adopted at speed by forward-thinking marketers to help them with everything from lead scoring to personalization to content creation. “Artificial intelligence (AI) and machine learning (ML) continue to push the...
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Email benchmarks part II: How you should measure the success of your email marketing
As promised in Part 1 on the perils of relying on industry benchmarks to measure the success of your email marketing, Travis Hazelwood returns to the discussion to talk through some practical steps you can take to both improve your email marketing strategy and gauge its success. Hosted on Acast....
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Automate that: Types of marketing automation and how they're evolving in the AI era
Rapid advancements in artificial intelligence and machine learning are changing the way businesses think about automation. Once the conversation centered around taking daily, mindless tasks off the plates of busy marketers. Today it’s about how AI can predict outcomes, personalize content, and...
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Mastering omnichannel marketing automation: A comprehensive guide to building successful campaigns
Omnichannel marketing automation is often misconstrued as a 'set-it-and-forget-it' activity. In fact, the opposite is true. When you take the time to analyze and optimize every automated campaign, from essential communications to strategic journeys, you can improve on almost every business…
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"It's about getting creative": Achieving remarkable results on a limited marketing budget
Marketers everywhere face the same challenge: Achieving measurable results with limited resources. “I’ve been there in the past,” says Lara Barnett (nee Vandersluis), Head of Marketing for Logicalis Australia. She has a few ideas for marketers working with tight budgets—and how to demonstrate the...
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Mastering lifecycle marketing: A comprehensive guide to marketing throughout the customer journey
Marketing isn’t just about the top of the funnel—it's about nurturing relationships, boosting customer value, and creating brand loyalty. Enter lifecycle marketing: an essential strategy for every marketing team, allowing you to connect with your customers at every stage of their journey, from...
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Out of the weeds: How to build a high-level marketing automation strategy that drives better customer experiences
Automation is a critical component of modern marketing that enables timely, relevant, and personalized customer communications at scale. It is so ubiquitous that many marketers see it as a tool or tactic that helps bring their campaigns to life, rather than a strategy itself. This may not cause…
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Go-to-market: How combining digital tactics with human connections can help a startup soar
In The Pulse's Go-to-market series, startup marketers share their advice and insights on marketing for startups. In this edition of Go-to-market, Paypa Plane’s Head of Marketing, Katie Norbury shares why going old-school can be key when competing with the big guys. Brisbane-based startup Paypa...
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“Never miss a chance to reward a prospect or customer”: One marketer's blueprint for lifecycle marketing campaigns
Lifecycle marketing is about “helping prospects to identify their pain points, educate them on it, discuss solutions—and do all of this before we begin to talk about ourselves,” writes Amber Bogie, Senior Director of Global Demand Generation at Reachdesk, a data-driven gifting platform that’s all...
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Building your martech stack: Why the customer experience should be at the forefront of technology decisions
Customer experience should be the driving force behind every marketing technology decision, according to Jessica Kuipers, Marketing Manager at My Wealth Solutions, an Australian financial advisory firm where providing a personalized experience is paramount. “For us, everything comes back to the...
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Part I: The perils of relying on industry benchmarks when measuring the success of your email marketing
Marketing is one of those fields where KPIs and industry benchmarks are used constantly to prove success to higher-ups and in-betweens. But when it comes to email marketing benchmarks, the numbers don’t represent the truth to the degree that other fields might, which can make comparing your email...
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Playing the long game: How this company is nurturing customers of the future
Entrepreneurs are Dinero's bread and butter. But with fewer people starting businesses than ever before in Denmark, where the online accounting platform is based, Dinero decided it needed to experiment with new approaches to expand its market and nurture potential customers over time, says…
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Building an automated lifecycle marketing campaign: A step-by-step guide
The ability to deliver personalized and relevant messages to your prospects and customers with the right message, at the right time, and at scale is critical to the success of any modern marketing strategy. But that level of personalization is almost impossible to achieve if you’re not…
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“Don’t test for testing’s sake”: Why this marketer is taking a hyper-targeted approach to testing and personalization
"Test everything" has become a popular mantra in the marketing world, with marketers everywhere—but perhaps particularly those working in the SaaS sector— encouraged to test absolutely every element of their marketing campaigns, right down to something as small as the shape and size of their...
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Orchestrating the customer journey: Laying the foundations for lifecycle marketing campaigns
Lifecycle marketing is one of the most powerful tools in a marketer’s arsenal for nurturing prospects and retaining customers, allowing you to cater to your audience’s needs at every stage of the buyer journey. But what does it take to build lifecycle marketing campaigns that work? You must lay…
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From insights to action: Why user research is “the single most important thing you can do”
“Talking to your customers is the single most important thing that you can do,” thinks Martin Gontovnikas, Co-Founder and GTM Advisor at HyperGrowth Partners and former Senior Vice President of Marketing & Growth at Auth0. But most product and go-to-market teams just aren’t talking to their...
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“Marketing is an art and a science”: Why empathy is key to building successful email nurture campaigns
Nurture campaigns are the foundation of any modern marketing strategy. But creating nurture campaigns that convert requires a delicate balance of head and heart—and a lot more complexity than you might think, believes Lara Barnett (Vandersluis), Head of Marketing for Logicalis Australia in…
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How to protect your email sender reputation: Don't underestimate the power of a strong password
Did you know that the strength of a marketer’s login security can affect the success of their email marketing strategy? Marketers rarely have cause to think about cybersecurity and its effect on their job, thanks to their internal IT teams and the robust security configurations of whatever SaaS...
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Adapting to the changing buyer: Why your messaging must change to reach today's decision-makers
“We have to change the language we’re using to speak to decision-makers,” says Simon Walker. “The tech buyer has changed. For the last thirty years, the technology industry predominantly sold hardware to technical people. But that paradigm has shifted with the prevalence of SaaS and technology...
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A world-class content engine: Why this marketing director is “building a newsroom inside a marketing department”
“You either have to do content well or not do it at all,” says Michael Oliver. For the Director of Marketing at MBK Search, that means steering away from basic how-to blogs and listicles and taking a journalistic approach to content that targets, nurtures and ultimately builds long-term...
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The retention mindset: How growth marketers can pivot from acquisition to retention for sustainable growth
Marketing teams have prioritized acquisition-first strategies with a "growth at all costs" mindset over the past decade. But during the downturn, they'll need to shift their mindsets to focus on retention to ensure they continue to thrive in a tough economy. In this guide from Charlie Windschill,...
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A modern approach to lead scoring: Why traditional lead scoring falls flat in a product-led world
Traditional lead scoring is fundamentally flawed, but it's still foundational to the way many SaaS B2B go-to-market teams generate leads. It's time for that to change. Go-to-market teams need a new framework for lead scoring that reflects the way customers buy now. In this guide from Andrea...
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ABOUT THIS SHOW
Listen to the latest articles from The Pulse by Ortto for the latest insights and ideas for marketers, by marketers.
Hosted on Acast. See acast.com/privacy for more information.
HOSTED BY
Ortto
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How many episodes does The Pulse by Ortto have?
The Pulse by Ortto currently has 33 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Pulse by Ortto about?
Listen to the latest articles from The Pulse by Ortto for the latest insights and ideas for marketers, by marketers. Hosted on Acast. See acast.com/privacy for more information.
How often does The Pulse by Ortto release new episodes?
The Pulse by Ortto has 33 episodes. Check the episode list to see recent publication dates and frequency.
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Who hosts The Pulse by Ortto?
The Pulse by Ortto is created and hosted by Ortto.
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