How to Raise Money with Non-Profit Marketing

Bryan Owen and Josh Peters discuss how nonprofits can use marketing and content to fundraise and build trust in a crowded, competitive landscape where the biggest competitor is inaction. They explain that unlike for-profit marketing built on features and benefits, nonprofit marketing relies on clear messaging, emotional connection, and proof of impact, often combining leadership vision with beneficiary stories. They emphasize that content must drive action, and that nonprofits should communicate repeatedly across formats—video, motion design, email, social, live events—since audiences absorb information differently. They note live events and major donors can drive most revenue, while digital discovery is harder because people aren’t actively shopping to donate. They highlight the value of influencer validation for younger audiences, recommend starting with a story framework (truth, problem, tension, solution, vision, invitation), and stress consistency, authenticity, and providing value beyond constant asks.00:00 Marketing Beyond Features00:38 Podcast Intro Nonprofit Focus01:38 Nonprofit Work Origins02:48 Why Nonprofits Need Marketing06:02 Nonprofit Versus For Profit07:49 Story Over Benefits09:19 Clarifying Messy Missions11:46 Impact Stories That Convert15:05 Think Feel Do Framework16:54 Channels And Audiences Next17:11 Reaching Younger Donors17:27 Why Live Events Win19:32 Major Donor Video Win21:05 Digital Funnel Challenges22:33 Influencers Build Trust24:39 Nonprofit Overhead Perception25:37 Story Framework Session29:55 Channel Strategy and Authenticity31:05 Video Empathy and Value32:24 Make Donors the Hero33:24 Wrap Up and TakeawaysWHO WE AREBetween Pixels is a video production, advertising, branding, and digital marketing agency.We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.WHAT WE DOWe create story-driven content, campaigns, and strategy.Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.HOW WE DO ITWe help organizations reach and connect with the people they want to influence.By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.CONNECT WITH USWeb: https://betweenpixels.com/Insta: https://www.instagram.com/betweenpixelsco/Facebook: https://www.facebook.com/betweenpixelsVimeo: https://vimeo.com/betweenpixels