How to Raise Your Prices the Right Way in Business episode artwork

EPISODE · Oct 14, 2025 · 25 MIN

How to Raise Your Prices the Right Way in Business

from Six Figure Brand® · host Morgan Specht

Inflation is real, and it’s hitting our businesses from every angle: software, team, taxes, supplies. If costs rise 4–7%+ year over year but your rates stay flat, something’s got to give... and it's usually your profit, your sanity, or your client experience.Raising your prices as an online business owner is necessary and good, when you do it the right way. In this episode, I'm unpacking what we can learn from recent price hikes across the online business world (Canva, Honeybook, Kit, and Kajabi) including what landed, what backfired, and how to roll out a respectful, strategic increase that maintains trust with your clients.👉 In This Episode, You’ll Learn:Why neglecting to increase your prices leads to burnout, overbooking, and resentmentWhat companies like Canva, Honeybook, Kit, and Kajabi got right and wrong when rolling out their recent price increaseThe five keys to a non-sleazy, client-centered price increaseHow to decide if it’s time to raise your prices🎧 Tune in if you’re weighing a price increase and want examples, tips, and a clear framework to do it with integrity.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Grab The Stand Out Brand Foundations Workbook➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!Let’s build your six figure brand together. 🖤The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

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Inflation is real, and it’s hitting our businesses from every angle: software, team, taxes, supplies. If costs rise 4–7%+ year over year but your rates stay flat, something’s got to give... and it's usually your profit, your sanity, or your client experience. Raising your prices as an online business owner is necessary and good, when you do it the right way. In this episode, I'm unpacking what we can learn from recent price hikes across the online business world (Canva, Honeybook, Kit, ...

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How to Raise Your Prices the Right Way in Business

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