How to Re-Engage Cold Leads Without Feeling Awkward

You've created a freebie... and barely anyone opted in. Sound familiar? In this episode, I'm closing out my follow-up series with the third and final tactic: the exclusive scarcity freebie — one of the easiest, least awkward ways to reignite cold leads and turn them warm again. I'm Lisbeth Graham, your DM sales mentor, and this method is all about giving someone a taste of what it's like to work with you — without it feeling like a random giveaway. In this episode, I break down what actually makes a scarcity freebie work: Why it has to be genuinely exclusive — capped by time, number of people, or both — and why breaking that cap kills your credibility Why the freebie must be built around a specific problem your audience has already told you they're struggling with, not something generic How to follow up after sending it using permission-based selling ("I remember you said you struggled with X — would you like me to send you more info?") Why this tactic comes last in the series — it's for people you've already been talking to, not a replacement for ongoing outreach and selling momentum The rule I live by: if it's free now and you plan to charge later, actually charge later — and vice versa. Consistency builds trust The exact questions to ask in your DMs to gather the information that makes personalization possible ("What are you struggling with now?" "Where do you see yourself in six months?") Why asking "can I ask why?" after a "no" gives you the data to create something people actually want — instead of walking away The through-line of this whole series: your DMs only convert when your content and conversations are doing the real work. This episode gives you the last piece of that puzzle. Want help building the content and conversations that actually convert? My 1:1 offer, La Cocina, teaches you how to have intentional, non-awkward DM conversations, ask the right questions, and create content that pre-sells — starting with knowing exactly how much time you actually have to work with. Click the link in the show notes or description to head to my Instagram and DM me to see if it's a good fit. Link: https://www.instagram.com/thelisbethgraham.co Keywords: exclusive scarcity freebie, DM follow-up strategy, how to re-engage cold leads, DM sales mentor, freebie conversion tips, permission-based selling, selling in the DMs, content that pre-sells