How to Reach Your Ideal Customer and Make More Sales With Tracey Chalk

All the best businesses start with a personal frustration - and that’s exactly what led Tracey, founder of Children of the Deep, to create a bold and practical swimwear brand for teenage girls.In this episode, we talk about the real behind-the-scenes of launching a product-based business - from sourcing struggles and unexpected challenges to the mindset shifts needed to grow when things don’t go to plan.One of Tracey’s biggest current hurdles? How to target her ideal customer - when she doesn’t feel like she is her customer. As a founder marketing to a teen audience, it can be hard to know what content resonates, what platforms to focus on, and how to show up when you don’t feel like the “face” of your brand.In this episode, we cover:What to do when your brand audience doesn’t resonate with you as the founderHow to create content that connects — even if you’re not the ideal customerWhere to focus your energy when you're building soloThe truth behind product development and how Tracey finally got it right after 6 samples!This is a great episode if you're growing a product brand, feeling overwhelmed by marketing, or unsure how to speak to your audience in a way that drives conversions.🩱 Check out Children of the Deep:Website: childrenofthedeep.comInstagram: @childrenofthedeep🎧 Loved this episode? Subscribe, share it with a fellow founder, or leave a review to support the show.Support the showThe Freedom Method Podcast is for women on a journey to find freedom through online business. Whether you're in a 9-5 or you're already a female entrepreneur, but your business is feeling anything but free - this podcast helps you build an online business that works for you, not one you work for.Hosted by Sophie Biggerstaff - online business coach, strategist, and founder of the Freedom Model Method.Subscribe for real female entrepreneur stories, practical strategies, and conversations about building an online business.Find Your Starting Point:🔍 Take My FREE Quiz: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-seekers-quiz📖 Grab My Playbook: https://onlinebusinessschool.itssophiebiggerstaff.com/freedom-founder-playbook🎓 Work With Me: https://www.itssophiebiggerstaff.com/#workwithmeConnect:🗣️ LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-business-coach/📸 Instagram: https://instagram.com/itssophiebiggerstaff