How to Rebrand Your Podcast

Welcome to Rock the Podcast! Hosts Jessica and Margy welcome Corey Coates, Chief Expectations Manager at Podfly Productions, to discuss these 3 questions… ● What’s the difference between a rebrand and a tune-up? ● What does it mean to rebrand? ● How do I rebrand my podcast?   Missed Connections This week’s missed connection is a ‘big whup’ from Corey who had never seen the moon before. Welcome to the Northeast, you wide-eyed Canadian.   What is Rebranding? Rebranding is a complete overhaul of your podcast. The only thing you keep in place is the underlying architecture, i.e., the RSS feed, iTunes account, and your fans. ● Survey your audience and ask them what they like about your existing show. ● Consult with a professional. ● Cut out the crap. ● Do a sunset episode. ● Produce a few demo episodes before launching your new show.   What is a Tune-Up? A tune-up generally happens at about six months in, or whenever your gut tells you your podcast is getting stale. It’s a review to figure out where some adjustments need to be made, to give your listeners the best content you can provide. ● Find someone with an objective ear who knows what they are doing. ● Pay attention to details. ● Consider if marketing is hindering your show. ● Be the best, most entertaining host you can be.   Resources Mentioned: Interview Connections Interview Connections TV @InterviewConnections on Instagram Podfly Audio Jungle