How to Redesign Workflows for Leverage (Not Just Efficiency)

Efficiency gets work done faster. Leverage multiplies impact. Strategic leaders know the difference, and it changes how they design workflows entirely. In this episode of This Is Strategic Marketing, I break down how to shift your workflow design from efficiency to leverage. When you optimize for efficiency, you speed up execution. When you design for leverage, you create systems where one action generates multiple results, and impact scales without adding headcount. The question isn't whether your workflows are efficient. It's whether they're creating leverage.