PODCAST · business
This Is Strategic Marketing
by Pamela Muldoon
This Is Strategic Marketing helps marketing and content leaders adapt to change, align their teams, and build strategies that last—beyond trends and technology shifts. Join host Pamela Muldoon weekly for interviews, insights, and intelligence to help you align people, process, and performance.
Episodes
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How to Give Feedback That Develops Instead of Discourages
Most feedback conversations miss the mark in one of two ways. They talk around the real issue to protect the relationship, or they deliver the truth without enough care for how it lands. Either way, the person on the other side doesn't get what they actually need to grow. In this episode of This…
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Reading the Room: What Executives Are Really Evaluating
Walking into a leadership meeting feeling prepared and actually being prepared for that room are two very different things. In this episode of This is Strategic Marketing, I break down what executives are really evaluating when you present to senior leadership. It goes well beyond your data and...
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The AI Assist Model: Where Human Judgment Still Leads
There are two ways to use AI in your work. You can use it to replace human effort, or you can use it to sharpen human judgment. Strategic leaders understand the difference. In this episode of This is Strategic Marketing, I introduce a framework for using AI with intention, so your team stops...
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The Decision You Keep Avoiding That's Slowing Everything Down
Every leader has a decision they keep not making. It's not that they forgot about it. It shows up regularly, surfaces in conversations, comes up in planning sessions, and then gets deferred again. In this episode of This Is Strategic Marketing, I show you how to identify the decision you keep...
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The Leadership Habit That Compounds Over Time
Some leadership behaviors produce immediate results. Others compound. The leaders who build the strongest teams and the most durable influence aren't necessarily doing more. They're doing one thing consistently that others skip when things get busy. In this episode of This is Strategic Marketing…
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The Difference Between Reporting and Storytelling
Reporting tells people what happened. Storytelling makes them care about what it means. Both use data. Both reference results. But only one moves people to act. In this episode of This is Strategic Marketing, I break down the structural differences between reporting and storytelling and show you...
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How Role Clarity Unlocks Team Performance
Role clarity is the difference between a team that executes with confidence and a team that stalls. Not because of skill or effort, but because nobody is certain who owns what. In this episode of This Is Strategic Marketing, I break down what real role clarity looks like and why most teams think...
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The Assumptions Hidden in Your Marketing Strategy
Every strategy is built on assumptions. Most leaders never name them. And when those assumptions stop being true, the strategy starts to fail without anyone understanding why. In this episode of This is Strategic Marketing, I show you how to surface the assumptions hidden in your current strategy...
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The Cultural Norms That Enable or Kill Strategic Work
Culture either enables strategic thinking or shuts it down. And culture isn't your mission statement or your values poster. It's what gets rewarded, what gets tolerated, and what gets punished every day. In this episode of This Is Strategic Marketing, I break down the specific cultural norms that...
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The Insight That Changes Strategic Direction
Not all insights are equal. Some are interesting. Others change everything. Strategic leaders recognize the difference between data points that confirm what you already know and insights that reveal a fundamental truth about your market, your customers, or your business. In this episode of This…
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How AI Changes Your Team Design
AI doesn't just automate tasks. It changes how teams should be structured, what roles look like, and where human judgment matters most. In this episode of This Is Strategic Marketing, I break down how strategic leaders redesign teams around AI rather than layering it onto outdated structures.…
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Diagnosing Strategy Problems Before They Become Performance Problems
Performance problems don't appear overnight. They show up as strategy problems first: misalignment, unclear priorities, competing goals, and they create drag long before they create visible failure. In this episode of This Is Strategic Marketing, I show you how to recognize the early signals that...
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Leading Through Ambiguity Without Creating Panic
Ambiguity is constant. Markets shift. Priorities change. Information is incomplete. And your team is looking to you for direction. In this episode of This Is Strategic Marketing, I break down how to lead confidently when you don't have all the answers. Leaders who project false confidence lose...
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How to Influence Without Pushing Your Agenda
Strategic leaders build influence by helping others succeed, not by pushing their own agenda. When you advocate for your priorities, people may say yes just to get you out of the room. That is not real influence. In this episode of This is Strategic Marketing, I show you how to create alignment...
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When to Fix the System and When to Work Around It
Not every system problem needs a redesign. Sometimes the smartest move is a work-around that keeps things moving while you focus on problems that actually matter. In this episode of This Is Strategic Marketing, I break down when to fix the root cause and when a tactical workaround is the smarter...
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How Strategic Leaders Think About Time Horizons
Strategic leaders operate across multiple time horizons simultaneously. They think about what needs to happen today, what needs to be built this quarter, what goals matter for the year, and what direction will shape the next three years. In this episode of This is Strategic Marketing, I break…
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The Strategic Checkpoint You Should Run Montly
Strategy doesn't drift all at once. It drifts slowly, one decision at a time, until you're weeks or months off course. Strategic leaders don't wait for quarterly reviews to find out. In this episode of This is Strategic Marketing, I share the monthly checkpoint that keeps strategy alive between...
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The Behaviors That Signal Strategic Leadership
Strategic leaders show up differently. You can see it in how they run meetings, respond to problems, and prioritize their time. They ask more questions than they answer. They slow down before big decisions. They build context before jumping to tactics. In this episode of This is Strategic...
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What the C-Suite Wants to Know About Marketing
The C-Suite doesn't want campaign updates. They don't want to know how many emails you sent or how many leads you generated. They want to know if marketing is driving growth, protecting the brand, enabling sales, and creating competitive advantage. In this episode of This is Strategic Marketing…
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When AI Should Automate and When It Shouldn't
Not everything should be automated. Just because AI can do something doesn't mean it should. In this episode of This Is Strategic Marketing, I break down when AI should automate and when it shouldn't. AI is good at repetitive, high-volume, low-judgment work: tasks where the pattern is…
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Asking the Right Questions Before You Commit Resources
Strategic leaders don't jump straight to execution. When someone proposes an initiative, the instinct is to ask, "What should we do and how do we get started?" But strategic leaders pause first. In this episode of This is Strategic Marketing, I show you the clarifying questions that prevent…
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How to Develop People Instead of Just Managing Output
Managing output is easy. You track deliverables, measure productivity, and hold people accountable for results. Developing people is harder. It requires building their capability, not just extracting their effort. In this episode of This Is Strategic Marketing, I show you how to shift from…
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How B2B Buyers Make Decisions
B2B buying isn't a linear funnel. It never was, but marketing teams still design strategies as if buyers move in a straight line from awareness to purchase. In this episode of This Is Strategic Marketing, I break down how B2B buyers actually make decisions: in groups, through consensus, and in...
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The Workflow Redesign That Unlocks Leverage
Not all workflow redesigns create the same value. Some changes unlock leverage by multiplying impact without requiring more effort. Other changes just rearrange the work, so the tasks look different, but the results stay the same. In this episode of This Is Strategic Marketing, I show you how to...
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The Difference Between Strategy and Tactics
Strategy and tactics are not the same, but they are often used interchangeably. Leaders frequently switch between strategic thinking and tactical execution without realizing they are operating at different levels. In this episode of This Is Strategic Marketing, I break down the difference between...
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Leading Change Without the Chaos
Change is constant, but chaos isn't. Most leaders confuse the two, assuming transformation has to be disruptive, uncertain, and overwhelming. In this episode of This Is Strategic Marketing, I show you how strategic leaders navigate change while maintaining clarity, stability, and team capacity.…
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Why Your Best Insights Come From Outside Your Department
Marketing generates a lot of data. Data isn't the same as insight. The richest insights about your audience, strategy, and impact don't come from your marketing dashboard. They come from the people closest to your customers. In this episode of This is Strategic Marketing, I explain why the best...
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Designing Workflows That Don't Require You to Be the Answer
If your team can't move without you, your workflow is broken. Strategic leaders don't build systems where every decision bottlenecks at the top. They design workflows that empower their team to make decisions and move work forward without needing approval. In this episode of This is Strategic...
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What it Means To Lead With Strategic Intent
Strategic leaders do not choose between planning and empowerment. They do both. They build plans that create structure and lead with intent that creates clarity. In this episode of This Is Strategic Marketing, I break down what it means to lead with strategic intent. The difference lies in what…
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How To Build Strategic Thinking Through Practice
Strategic thinking is not built through explanation; it is developed through practice. You can teach frameworks and share concepts, but real capability develops when your team practices strategic thinking every day, in meetings, in decisions, and in how they approach their work. In this episode…
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Speaking Business Language Without Losing Your Voice
Strategic leaders speak two languages fluently: marketing language and business language. The difference between them determines whether you're heard at the leadership table or dismissed as tactical. In this episode of This is Strategic Marketing, I show you how to translate your work into terms...
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Why Your Systems Shouldn't Depend On Your Team
If your system only works when everyone gives 110%, your system is broken. Strategic leaders don't build systems that require heroic effort. They build systems that work even when people are having just an average day. In this episode of This Is Strategic Marketing, I break down why systems that...
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How To Know If You're Solving The Right Problem
The fastest way to waste time is solving the wrong problem. Strategic leaders don't just solve problems faster. They make sure they're solving the right ones. In this episode of This Is Strategic Marketing, I show you how to diagnose whether you're addressing the real constraint or just treating...
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Leading Change Without Burning Out Your Team
Change is constant; burnout doesn't have to be. Every marketing team is navigating transformation right now: new tools, new strategies, new expectations, new ways of working. Most leaders approach change the same way: push harder, move faster, ask for more, but change doesn't require exhaustion…
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How Strategic Leaders Turn Data Into Decisions
Data doesn't make decisions; leaders do, but teams treat data like the answer instead of the input - they build dashboards, track metrics, and report numbers in meetings, and then wait for the data to tell them what to do. In this episode of This Is Strategic Marketing, I break down how strategic...
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The Role Clarity Question Every Leader Should Ask
Ambiguity creates bottlenecks. When roles aren't clear, work slows down. People wait for direction; they defer decisions. They hesitate to act because they're not sure if it's their call to make. In this episode of This Is Strategic Marketing, I reveal the one question that cuts through confusion...
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The One Question That Reveals Whether You're Thinking Strategically
Strategic thinking isn't about having all the answers. It's about asking better questions. In this episode of This is Strategic Marketing, I reveal the one question that separates tactical leaders from strategic ones. This question forces clarity, exposes whether work connects to something...
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What It Looks Like to Model Strategic Behavior
Your team doesn't learn strategic thinking from what you tell them to do. They learn it from watching how you work. Strategic behavior isn't something you teach in a workshop. It's something you demonstrate every day. In this episode of This Is Strategic Marketing, I break down what it looks like...
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How to Lead Cross-Functionally When You Don't Have Authority
Authority is vertical. Influence is horizontal. For strategic marketing leaders, most of your work happens horizontally across teams, functions, and priorities that don't naturally align. You need product to adjust the roadmap, sales to adopt new messaging, and finance to approve budget shifts....
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AI as a Force Multiplier (Not a Replacement)
AI doesn't replace strategic thinking; it amplifies it. Strategic leaders use AI to speed up workflows, remove friction, and amplify judgment, not to automate thinking or replace capability. In this episode of This is Strategic Marketing, I break down how to integrate AI without losing the human...
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How to Connect Marketing Work to Business Outcomes
Strategic leaders don't talk about campaigns and content. They talk about outcomes the business cares about: revenue, pipeline, retention, and customer acquisition. When you connect your work to business outcomes, you stop sounding like a marketer and start sounding like a business leader. In…
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Teaching Your Team to Think (Not Just Execute)
Strategic leaders don't want execution machines. They build teams that can think, question, and make decisions. When your team only knows how to execute, you become the bottleneck. Every decision runs through you. Every question waits for your answer. In this episode of "This Is Strategic...
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How to Build Influence When You Don't Have Authority
Authority tells people what to do. Influence gets them to want to do it. For strategic marketing leaders, influence is often the only tool you have. In this episode of "This Is Strategic Marketing," I break down how to build influence when you don't have authority. You need Sales to change their...
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How to Redesign Workflows for Leverage (Not Just Efficiency)
Efficiency gets work done faster. Leverage multiplies impact. Strategic leaders know the difference, and it changes how they design workflows entirely. In this episode of This Is Strategic Marketing, I break down how to shift your workflow design from efficiency to leverage. When you optimize for...
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The Question That Shifts You From Tactical to Strategic
Most marketing leaders ask: "What should we do?" But strategic leaders ask a different question first, one that reframes the work and unlocks strategic thinking. In this episode of "This Is Strategic Marketing," I reveal the question that separates tactical execution from strategic leadership:...
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The Workflow Bottleneck Costing You Most
Every marketing team has bottlenecks - places where work slows down, stalls, or gets stuck. But the bottleneck that's costing you the most isn't always the one that's most obvious. It's the constraint in your workflow that you've normalized, accepted, or stopped noticing entirely. In this episode...
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The Questions Strategic Leaders Ask Daily
Strategic thinking isn't a skill you turn on during planning sessions; it's a practice you build through the questions you ask every day. The difference between reactive leaders and strategic leaders is access to information or experience - it's the questions they habitually ask themselves and...
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The Difference Between Managing and Leading Strategically
Management and leadership are not the same thing. But most marketing leaders spend far more time managing than leading. They manage projects, timelines, stakeholder expectations, budgets, and resources. All of that matters, but none of it is leadership. In this episode of This Is Strategic...
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How To Know When To Simplify vs. Rebuild Your Workflow
Every workflow eventually breaks down. When workflows start showing cracks, most leaders either patch the problems with minor tweaks or blow everything up and start over. But the real question is whether your workflow needs simplification or a complete rebuild. In this episode of This Is…
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The Execution Mindset Every Team Needs In 2026
Execution is not about working harder. It's about thinking differently. Most teams approach execution like a checklist: Complete the tasks, hit the deadlines, move on. But that mindset creates activity, not progress. In this episode of This is Strategic Marketing, I break down three questions to...
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ABOUT THIS SHOW
This Is Strategic Marketing helps marketing and content leaders adapt to change, align their teams, and build strategies that last—beyond trends and technology shifts. Join host Pamela Muldoon weekly for interviews, insights, and intelligence to help you align people, process, and performance.
HOSTED BY
Pamela Muldoon
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Frequently Asked Questions
How many episodes does This Is Strategic Marketing have?
This Is Strategic Marketing currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is This Is Strategic Marketing about?
This Is Strategic Marketing helps marketing and content leaders adapt to change, align their teams, and build strategies that last—beyond trends and technology shifts. Join host Pamela Muldoon weekly for interviews, insights, and intelligence to help you align people, process, and performance.
How often does This Is Strategic Marketing release new episodes?
This Is Strategic Marketing has 50 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to This Is Strategic Marketing?
You can listen to This Is Strategic Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts This Is Strategic Marketing?
This Is Strategic Marketing is created and hosted by Pamela Muldoon.
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