How to Reduce ACOS Without Killing Your Best Keywords
from My Amazon Guy Hosted by Steven Pope
Send us Fan Mail Struggling with a bleeding Amazon PPC campaign? In this video, Kevin Sanderson explains when to shut down a campaign, when to save it, and how Amazon’s keyword record ID history affects performance. You’ll learn how to reduce ACOS, optimize your Amazon ads, and launch new products using the right PPC structure. We also cover how to remove counterfeit sellers from your Amazon listing using Amazon’s test-buy process. Topics Covered: ✔️ Amazon PPC for beginners ✔️ How to reduce ACOS on Amazon ✔️ Amazon PPC campaign optimization ✔️ Auto vs broad vs phrase vs exact for product launches ✔️ How to remove counterfeit sellers from your listing ✔️ Amazon FBA launch strategy #AmazonPPC #ReduceACOS #AmazonAds #AmazonFBA #MyAmazonGuy Need personalized help with your campaigns? Book a free strategy call: https://bit.ly/4jMZtxu. ------------------------------------------------------------------------------------------------------------ Want free resources? Dowload our Free Amazon guides here: Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS: 00:00 - Should You Stop a Bleeding PPC Campaign? 00:21 - How to Handle Good Keywords in Bad Campaigns 00:52 - Why You Shouldn't Move Performing Keywords 01:23 - How Amazon Algorithm Tracks Keyword History 02:14 - Ranking Strategies for New Amazon Products 02:42 - Counterfeit Sellers Taking the Buy Box 03:36 - How to Report Knockoff Products to Amazon 04:14 - What If They’re Just Selling Cheap, Not Fake? ------------------------------------------------------------------------------------------------------------ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show
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Send us Fan Mail Struggling with a bleeding Amazon PPC campaign? In this video, Kevin Sanderson explains when to shut down a campaign, when to save it, and how Amazon’s keyword record ID history affects performance. You’ll learn how to reduce ACOS, optimize your Amazon ads, and launch new products using the right PPC structure. We also cover how to remove counterfeit sellers from your Amazon listing using Amazon’s test-buy process. Topics Covered: ✔️ Amazon PPC for beginners ✔️ How to reduc...
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