EPISODE · Dec 10, 2025 · 4 MIN
How to Reduce ACOS Without Killing Your Best Keywords
from My Amazon Guy · host Steven Pope
Send us Fan MailStruggling with a bleeding Amazon PPC campaign? In this video, Kevin Sanderson explains when to shut down a campaign, when to save it, and how Amazon’s keyword record ID history affects performance. You’ll learn how to reduce ACOS, optimize your Amazon ads, and launch new products using the right PPC structure.We also cover how to remove counterfeit sellers from your Amazon listing using Amazon’s test-buy process.Topics Covered:✔️ Amazon PPC for beginners✔️ How to reduce ACOS on Amazon✔️ Amazon PPC campaign optimization✔️ Auto vs broad vs phrase vs exact for product launches✔️ How to remove counterfeit sellers from your listing✔️ Amazon FBA launch strategy#AmazonPPC #ReduceACOS #AmazonAds #AmazonFBA #MyAmazonGuyNeed personalized help with your campaigns? Book a free strategy call: https://bit.ly/4jMZtxu.------------------------------------------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS:00:00 - Should You Stop a Bleeding PPC Campaign?00:21 - How to Handle Good Keywords in Bad Campaigns00:52 - Why You Shouldn't Move Performing Keywords01:23 - How Amazon Algorithm Tracks Keyword History02:14 - Ranking Strategies for New Amazon Products02:42 - Counterfeit Sellers Taking the Buy Box03:36 - How to Report Knockoff Products to Amazon04:14 - What If They’re Just Selling Cheap, Not Fake?------------------------------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
What this episode covers
Send us Fan Mail Struggling with a bleeding Amazon PPC campaign? In this video, Kevin Sanderson explains when to shut down a campaign, when to save it, and how Amazon’s keyword record ID history affects performance. You’ll learn how to reduce ACOS, optimize your Amazon ads, and launch new products using the right PPC structure. We also cover how to remove counterfeit sellers from your Amazon listing using Amazon’s test-buy process. Topics Covered: ✔️ Amazon PPC for beginners ✔️ How to reduc...
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How to Reduce ACOS Without Killing Your Best Keywords
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