How to Reframe Your Communication with Cybersecurity Buyers | Dutch Schwartz

We often think that our challenges are unique to cybersecurity as opposed to pretty normal historical human ones and we don't look outside of our domain often enough for finding potential solutions.Coming from completely different backgrounds often helps people find and apply a unique solution to a problem. Don’t be afraid to ask questions, think critically.Know how to learn in order to communicate efficiently and effectively and prevent organizational silos between both sides of the industry.It’s crucial to work on your soft skills and build strong relationships in order to shift from being a transactional seller to a trusted advisor.Brutally honest insights from Dutch Schwartz, Cloud Security Strategist, Trusted Advisor and Speaker at Amazon Web Services (AWS).In this episode, Dani Woolf had a conversation with Dutch about his challenges, goals, what vendors do that piss him off, and the alternatives.Join Audience 1st TodayJoin 830+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/newsletter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com