How To Release a Collab Sneaker Part 1: Brand Theater

This episode is about how to release a sneaker from a collaborator's point of view. I'll take a look at how they can create a release strategy that suits their needs. But first they need to know what are they trying to get out of a sneaker release and what are their core values. I also evaluate why sneaker releases are the way they are, taking a look at recent releases of Action Bronson, Nina Chanel Abney, and others. I'll answer why some choose raffle, or loyalty access or first-come first-served approach. Plus a lot more! Links New Socks Available Now! shop.sockjig.com MLB Article I'm quoted in: Instant classic? New Balance unveils Ohtani 1, Shohei's first signature cleat Sockilizer: The Raffle Simulator: https://www.sockjig.com/sockilizer/ Whatever Industries: https://whateverindustries.com/ Timestamps 0:00 Cold Open 00:12 Intro 01:25 Shohei Ohtani Article on MLB.com 04:42 How to Release a Collab Sneaker Series 07:07 On Feet  07:45 Pickups 12:09 Skips / Recent Releases 20:34 Misses 21:55 Don't Stop Disbelieving About Tomorrow 24:19 Skepta's Getting Royalties 27:59 Nike Stepping in the Drake v. Kendrick Beef 29:03 Kanye x Nike Not Happening 31:14 Kool Kiy Gets a Slap on the Wrist 33:28 Intro: UP NYC Lightning 17 Drop 38:35 How to Release A Collab Sneaker: Start With Why 41:26 The Why 48:11 The How: Designing a Release Strategy 54:11 Evaluating EQL  01:02:05 Rewarding Loyalty 01:04:35 The What: Did You Get it Right? 01:06:27 Post Mortem / Retrospective 01:09:50 JBalvin Release 01:10:29 Travis Scott Release 01:12:34 Action Bronson Release 01:14:30 Nina Chanel Jordan 3 01:17:29 HUF AM1 01:18:02 Outro