How to Run a Global Influencer Marketing Program | Allegra Contatore, Sunday Riley

The modern media relations landscape is all about influencers, which means instead of putting millions of dollars into one major media buy, brands now put thousands of dollars into hundreds of small creator campaigns. What are the secrets to getting the most impact out of these creators and the most bang for your buck. Allegra Contatore is the head of PR and Communications, EMEA, at clean beauty brand Sunday Riley. She walks us through how to run an influencer program at scale.LINKSAllegra Contatore on LinkedinAllegra on IGSunday RileyGood Genes by Sunday RileyBach Buquen x Sunday Riley Campaign