How to save yourself time and stay consistent with posting on social media

In this week’s podcast I talk about how I post content consistently on social media, post varied content, plan my content in advance, and how I manage my own social media platforms. I will also be sharing some content ideas and time-saving strategies for your own social media content and management.KEY TAKEAWAYS COVERED IN THE PODCASTIn an ideal world, you would create different content for each platform – but you don’t HAVE to do this as it may be unrealistic for you.It is better to have something go out than nothing at all.You do not have to be on every single platform – pick your favourites!Curated content is usually an image created in Canva or photoshop which can then be used on social media.The three main buckets of content are; entertain, educate and call to action.Come up with content categories you can group your content into – think about what you need to talk about for your business (eg. Testimonials, FAQs, Blog Posts, Products).Schedule each of your categories to be posted 2 or 3 times each week.Just because you have posted a piece of content 4 times, that doesn’t mean you can’t post it again – it is very rare someone will have seen it every time it has been posted.Decide on your publishing schedule – plan out your week with different content categories.Organic reach on social media is really low which means very few people will actually see every single piece of content you post.Make sure you have enough content in each of your categories and work out how often you want those categories to go out – this will create your structure.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Scheduling and planning your content in advance not only saves you time but also ensures you are consistent across your social media platforms in terms of posting and look.HIGHLIGHTS YOU SIMPLY CAN’T MISSManaging each social media platform – 04:32Creating content – 11:11Creating a specific look for your content – 19:04Using Agorapulse for your content – 20:20Creating a content structure – 28:49LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin the waitlist for my academy!Get Agorapulse FREE for two monthsListen to my podcast episode about lead magnets Transcript below Hello and welcome to this week's episode of the podcast. How the devil are you? I hope you're having a great week. So it's really funny, actually I feel like I'm winding up for the end of the year already, which is insane because as I record this. It's literally coming towards the end of October. We have two whole months still to go. But I think one of the reasons I'm thinking this is because one I've just closed the cart on the Academy so and no one else can join. So I, haven't got to think about that at the moment. Um, two all the activities are planned out for the rest of the year in the Academy. So I know what's happening there. And three I'm organizing our one day event, which is all about planning for next year. So. I decided that this week I wouldn't give you an interview. I would kind of follow on from last week's episode. If you didn't catch it, it was all about the systems and tools I use in my business that helped me save time, save money, and make me generally more efficient. And I told you about loads of different tools, I told you about Kajabi. And I told you about Loom and I told you about Trello and loads of different things. But one of the tools I did mention, and I said, actually, I think I'm going to record an episode about it. So this is that episode I talked about using Agorapulse. And also I gave you an offer where you can get two months free of Agorapulse. If you sign up using my special link. And I will put that in the show notes. So. I wanted to talk about now, just so you know, you don't have to use Agorapulse for the stuff I'm going to tell you. This is how I do it. And I happen to use Agorapulse to do the scheduling. However, what I'm going to be teaching you in today's podcast. Is the strategy behind how I stay consistent, how I put very content out there, how I plan my content so that I'm not having to do it on the fly and how I manage my own social media. And if you follow me on any of the platforms, you know, I post a lot, you know, that on Twitter, I'm probably averaging between, I dunno, five and seven tweets a day on, on Facebook I'm probably doing like two LinkedIn, probably two a day. And then Insta, I treat a bit differently and I will tell you about how I treat that, but I wanted to talk to you about how basically I work that out. Now I have done an episode on this before, but not as specific in terms of this is my routine. This is exactly what I do in my business. So, hopefully this is going to be a great one for you. There's lots of good content ideas in here. There's lots of good strategies in terms of how to save your time. Now, first off, I want to start by saying I wasn't always like this. I have gone through that many different scheduling tools, different strategies, different way of looking at my content. And this is where I'm at today. Now. Well, I change very possibly. Is it, uh, am I, done? Is this the perfect way of doing it? Not at all. This is just where I'm at today that works for me. Also I want to be really realistic with you about all this, because I know how hard it is to run a business and manage social media. And I want to assure you, even though I have a team, I am pretty much the main person who does my social media, it's something for me that I feel is, has got to be my authentic voice. It's, uh, I am such a perfectionist. It may not always look like that when it comes to how a post might look from a design point of view. So I tend to do that and I do have the team help me on certain things. And I will tell you about which things they help you on. So, like I said today, hopefully you're going to get lots and lots of good strategies and information. And a very realistic view about how I manage this in my own business. Okay. Let's talk about the platforms in general and if you kind of, well, they're not even do's and don'ts, they're kind of just my thoughts on managing all this. So the platforms I'm using currently consistently is Facebook, LinkedIn, Instagram, and Twitter. Now for me, Facebook and LinkedIn are okay. I don't spend a huge amount of time over there. Twitter is better cause I like the interaction. And also, um, Instagram's my favorite. So that's where I spend all my time. One thing you have to know about this strategy that I'm going to talk about. I do not include Instagram in this strategy. I will tell you about how I think about Instagram differently than why I do that. But basically what I'm talking about in terms of this strategy for content is I'm mainly talking about Facebook, LinkedIn, and Twitter. So the first thing to say is, in an ideal world. And I say ideal that I'm not in that ideal world, because I am doing this and I have a business to run. But in an ideal world, you will create a different content for each of those platforms. You might have different types of images, different texts. But I don't do that. Okay. Because for me it's more important that something goes out rather than nothing at all. Because if I had to create enough content to put across all those platforms to be as consistent as I am. That's all I would be doing. So even now I can sit here and happy to tell you that in an ideal world, you would create different content for every platform. The truth is I create one bit of a content and I share over all three platforms. Okay. The other thing I need to quickly say, as a caveat here is you do not have to be on all the platforms. This, I did a live training recently, a free live training. I don't know if you attended it, you might have done, but this was one of the things I talked about. The actually point number, whatever it was, three, two was pick your platform. Now, if I didn't do the job I did, if I didn't help and support people and businesses in all aspects of marketing, including social media, I wouldn't be on all the platforms. I would choose my favorites and just go all out on that one. So you don't have to be on them all. So when I talk about all the platforms, it's not because I'm suggesting to you that you need to be on all the platforms. What I am suggesting to you is this is how I manage, because I do all of them. So just take it for your one or two platforms, don't think, "Oh, right now I've got to do all of them." Okay. So that's the first thing. So Facebook, LinkedIn, and Twitter kind of get lumped together. Now there's a reason they kind of get lumped together in the fact of the size of the image, the image and the dimensions of the image can work well on all three. So I tend to use a landscape image. I don't know what the dimensions are. I'd probably pick one of them in Canva and basically I use the same size and image type for all three. The reason Instagram isn't in there is because obviously when I do stories or posts, it's a completely different size image. Also, the other reason Instagram isn't included in this is...