How to Scale a Contracting Business Using Virtual Assistants and AI Systems

Michael Allen, VP of Sales at Sphere Rocket Virtual Assistants, shares how he has helped contractors and business owners remove themselves as the operational bottleneck by combining virtual staffing, leadership, and AI-driven systems. Throughout his career, he helped scale one business from $40,000 to $60,000 in monthly revenue to more than $200,000 per month, later earning an equity exit, before joining Sphere Rocket. Since arriving there, the sales organization has grown from 9 to 18 sales professionals in 19 months while supporting more than 170 virtual assistants and building a team of nearly 40 employees.The conversation explores how scalable businesses are built through repeatable systems rather than founder effort alone. Allen explains why virtual assistants should own administrative work, follow-up, appointment setting, quality control, and client communication so business owners can focus on revenue-generating activities. He also breaks down the performance metrics his team uses, including daily conversation targets, appointment-setting benchmarks, show rates, and recurring commission models that create long-term income and accountability.This discussion offers practical insight into reducing founder dependence, improving operational efficiency, hiring and managing virtual assistants, and using measurable sales processes to increase capacity without increasing complexity. It also highlights the role of leadership, culture, and consistent execution in building businesses that can scale beyond the owner.In this episode00:00 Introduction to Sales Ninja Show and Michael Allen03:17 Early Entrepreneurial Journey10:16 Missionary Experience and Transition into Sales12:37 Entering Remote Sales and Career Growth14:05 Scaling a Business Through Equity18:51 Joining Sphere Rocket Virtual Assistants20:28 Growing the Sales Organization24:17 Using Virtual Assistants to Remove Business Bottlenecks27:21 Appointment Setting KPIs and Sales Metrics29:24 Referral Networks and Performance TrackingMore Value:Join the Sales Ninja party as my personal guest, where I help you to sell more to give more! Grab your guest pass here! https://pro.gosalesninja.com/live-workshopBook a Free Game Plan Call with Sphere Rocket VASphere Rocket VA – Book Your Game Plan CallFollow Michael Allen’s Socials:Facebook | LinkedInFollow Jay Lee’s Socials:Facebook | Sales Ninja Community | Instagram | LinkedIn | YouTube | Sales Ninja