How to Scale a CPG Brand: An Interview with Rich Rodríguez-Mahé

In this episode of Listen Loudly, we dive deep into the biggest mistakes challenger brands make when scaling. Joined by seasoned CPG marketer Rich Rodríguez-Mahé, we explore why rushing to change or pivot can harm your brand more than help it. Learn from his 14-year journey at PepsiCo and discover the critical importance of consumer insights in shaping your strategy.   Key Takeaways: Learn why testing packaging and understanding consumer sentiment is essential before pivoting. Discover the insights Rich gained from working in both corporate and startup environments. Find out how AI and data are changing the role of today's CMO.   Show Notes: Ricky Rodríguez-Mahé https://www.linkedin.com/in/richardrodriguez/ https://instagram.com/richrod/   Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn