How to Scale a Point of Sale Business, Brand Growth, Digital Marketing, and Customer Retention with Matt Proctor

In this episode of Built to Scale: B2B Growth, we sit down with Matt Proctor, National Sales Director at KwickPOS, a fast-growing POS solutions provider helping restaurants and hospitality businesses streamline operations and scale efficiently.With a strong background in the restaurant industry, Matt brings a unique operator-first perspective to building and selling point of sale systems. He shares how real-world experience shapes product development, customer support, and long-term growth strategies in a competitive market.Matt breaks down what it really takes to scale a POS company today, from building brand recognition through digital channels to leveraging video content and strengthening customer relationships during rapid growth.Matt shares:Proven growth strategies for scaling a point of sale businessHow to build brand awareness in a crowded and competitive marketWhy video content is becoming essential for modern B2B marketingThe importance of customer support and retention during scalingHow his restaurant background influences product and sales strategyIf you're a founder, operator, or marketer in SaaS, hospitality tech, or B2B growth, this episode delivers practical insights on scaling sustainably while staying close to your customer.Matt Proctor’s LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ KwickPOS  Website: http://www.kwickpos.com