How to SCALE & Grow Your Audience #2 - Collaboration, Community, & Advertising

As part of our SCALE framework, we discuss the importance of community and collaboration in growing your podcast. Learn how to effectively use listener surveys to understand and cater to your audience, turning feedback into powerful content. Discover how collaborating with fellow content creators can expand your reach and enhance podcast visibility. The episode also explores using low-cost merchandise as a marketing tool, rather than just a monetisation strategy, and shares practical insights on engaging with your podcast community.MentionedWork with usPodcast Growth: the bookHow to run a podcast listener surveyRephonic 3D audio graphHow to make a podcast trailerSparkToroPodcast Marketing Magic newsletter (co-hosted episode tip)How to get booked on a podcastHow to be a great podcast guestHow to advertise your podcast