How to Scale SMEs with Fractional C-Suite Expertise With John G. Courtney

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************John G. Courtney has built his career at the intersection of strategy and execution. After founding seven businesses across multiple industries and advising over 100 scale-ups, he saw a consistent gap: growing companies needed senior expertise, but not always full-time hires. That insight led to Boardroom Advisors, a model built on access to proven operators on a flexible basis. Today, Boardroom Advisors brings together more than 200 experienced leaders across finance, marketing, sales, IT, HR, and operations. These are not career consultants, they are former operators who have scaled businesses themselves. The model removes traditional hiring friction and allows SMEs to access board-level thinking immediately. For consulting firm owners, John’s approach raises a strategic question: is the future of consulting less about building large internal teams, and more about orchestrating high-level expertise on demand? His model challenges conventional consulting structures and opens up new ways to scale both delivery and credibility.**********************************************************************Proposed Interview Questions: 1. What got you into consulting, and how did your experience as an operator shape the way you approach advisory work today? 2. What specific problem are you helping clients solve with Boardroom Advisors, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients, and who typically holds the decision to bring in fractional C-suite support? 4. How do clients typically find you, and what has worked best to attract the right kind of businesses to Boardroom Advisors? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements, Cold outreach Sub Question: What do you think about podcasting as a marketing tool for consultants and advisory-led businesses? 5. Your “Pay on Results Growth” pricing model is quite different from the traditional day-rate, how does it work in practice, and how does it change the way you sell and close clients? 6. How do you personally retain clients, keep them coming back, and build long-term relationships in your model? 7. As someone running and scaling a large advisory network, where do you find yourself most stuck right now, if at all? 8. Looking ahead, where do you see the biggest opportunity for the fractional C-suite and advisory model over the next few years?*********************************************************************Know more about John G. CourtneyWebsite Link: https://boardroomadvisors.coConnect with John G. Courtney on LinkedInLinkedIn link: https://www.linkedin.com/in/johngcourtney/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/