How to sell climate change: Jo Bye, EECA

Most of the population accepts that climate change is real. Most want to do something about it. But what shall we ask them to do? And what’s the best way to elicit a response? Recently the EECA, the Energy Efficiency and Conservation Authority, released an updated version of their survey into attitudes towards climate change. The results show that who you are, where you live, and what you earn dictate what you believe and how much you’re prepared to do support climate action. Vincent is joined by Jo Bye, GM of marketing and communications at EECA.