How to Sell on Social Media Without Feeling Salesy!

In this week’s podcast we will be talking all about promoting your lead magnet on social media to build your email list and also how to not feel bad about selling on social media.KEY TAKEAWAYS COVERED IN THE PODCASTA lead magnet is content you give away for free, in return for an email address to get them on your email list.A landing page is where people sign up for your lead magnet, this usually has photos of what the lead magnet includes, as well as reasons to why it’s going to benefit your audience.You can put your lead magnet on social media more than once in different posts.Your posts on social media needs to be consistent to your landing page.Don’t worry about posting more than once – you are not bombarding people.You can set up a pop up on your website to promote your lead magnet.Changing your cover photos and ‘Call to Actions” on social media will also help to promote your lead magnet.You can also talk about your lead magnet in your regular content such as blog or podcast.If you are being interviewed or speaking on stage, you could talk about your lead magnet at the end – check you can do this.Promote your product/service in unique ways so it is not just focused on “Sell, Sell, Sell”.If someone gets irritated by what you post, they are not your customer – let them go.There is nothing wrong with asking for money for what you do.If people don’t invest money into something, they are not as likely to invest their time and energy into it.If you are worrying about being too ‘salesy’, you won’t be. Because you are conscious of it so would not come across like that.The only person who sees every single post you share is you.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You have to keep talking about your lead magnet and promoting it, otherwise people won’t know about it. Don’t feel like your landing page or lead magnet isn’t good enough, it’s just that people need to be aware of it and then they can see how awesome you and your content are!HIGHLIGHTS YOU SIMPLY CAN'T MISSPromoting Your Lead Magnet 02:50Sales Posts on Social Media 13:10How to Sell Without Feeling Bad About it 15:54Transcript below Hello and super warm welcome to this week's episode of the podcast. How are you doing on this very lovely Monday morning, if you're listening to this on a Monday, which you may not be, or you might be so whatever day or time is, I hope you are super well. Okay. So this week I have decided that I wanted to talk about something that keeps coming up again and again and again. So as you know, I have my Academy and I also have a 90 day program. And in the Academy we have coaching calls. So a couple of times a month, we all get on a group coaching call and people get to ask me questions directly and I get to help them directly with their business. And basically they can come on and ask anything. And I love it. Because I love the fact that they kind of put me on the spot. My brain has to work really quickly. I have to think about what they do and what their business is. And I really, really enjoy it, but basically a question keeps coming up again and again, and I thought, you know, what if members of the Academy have got this question then maybe you guys have too, and therefore it might be worth doing an episode to address this question. Okay. So basically what I've been asked over and over is how do you post on your social media about your lead magnets? And if you don't know what a lead magnet is, go and check episode 110, because that episode I talk fully about what a lead magnet is, but basically in short it's you giving away some content for free or giving something away for free in order to get someone's email, to get them on your list. So how do you post a lead magnet or post a sales post without feeling yucky and salesy and sleazy? And also once you have your lead magnet or also once you have your thing to sell, where should you be posting it and how often? So we've had lots of big discussions about this recently, which is why I thought, you know what, let's come on here. Let me answer it in front of you guys so that if you've got this thought in your head or you're wondering, then I can help you at. Okay. So let's just take it back a little bit. So I'm going to be talking specifically, I guess, about the lead magnets to begin with. So as I've already said, a lead magnet is something that you give away for free. So as you well know, I have lead magnets. I have them on my website TeresaHeath-Wareing.com. I put them in my social media and I often give a freebie along with the podcast. So what happens is I create a landing page where you go to and you basically put in your details and that sort of start, the process of giving you the lead magnet. And on that landing page, I have pictures of the thing that you're going to get. So if it's a download, what I do is I screenshot each page of the download and I might fan it out on a desk or I might, and I do this all on the computer, by the way, I don't physically print it. I literally screenshot each page. And then I'd go into Canva I find a flat lay image. If you Google or sorry, not Google. If you put the search flat lay and desk into Canva, it will show you lots of free images that you can use and base guide, put the, I put the screenshots on the desk as if it's being printed out and put on that desk. And then I will use a Photoshop program that my designer sets up for me where basically I can put it on a clipboard, but again, you could probably do this in Canva. So I have a few different looks of this thing that you can get. Okay. And I create it and I put it on the landing page. And then also on the landing page, I write some reasons why you want it, why it's going to help you, what it's for, why it's brilliant and the difference it can make to you and your business. Now, obviously, if you don't help businesses as such, if you don't do marketing, then this isn't properly. What you would write, you would write how that thing will benefit your audience. So that's the first thing I've got and the idea is I want to get people to that page. I want them to see that page and think, yes, I need that download. I'd like that download. And therefore they opt in and they get the download. And obviously what I get in return is you come onto my email list and I get to help you further. I get to promote the podcast. I get to email you every week and tell you something or engage with you and hear back from you. So. What, how am I going to get people to go to that landing page? And I think this is the tricky thing. So what happens is people go to the effort of creating a lead magnet and it takes a bit of time. There is no doubt about that, but I promise you it's worth every second of your time, but it takes a bit of time and you create this thing and you set it up and you have your landing page and no one visits it and no one opts in. And then you think, well, what was the point of that? It was pointless and I shouldn't have done it and I've wasted my time. But it's not that the lead magnet isn't good, it's not that the landing page isn't good, it's the part that no one knows about it. And you've got to get people to go to it. So let's first say where you can put this in order for people to see it. So obviously you're going to put it on your social media. That's the very first place, and I'm going to address how you feel about that in a bit, but you're going to put it on your social media, but I want you to think about putting it more than once. And if you need to go back and have a look at mine, just to see how I do it, then please do. You're probably gonna find it easiest on something like Twitter, because you can scan back quite far, quite quickly, but what you will see is, I don't just have one post for the one lead magnet. I create at least three posts for that lead magnet. So for instance, I've got a lead magnet that is all about launching. So if you are launching any product or service online and you are going through a launch process, I've got a lead magnet. So it's all about it, which is a TeresaHeath-Wareing.com/launch. And basically what I've done for that one in particular is I've created a little video of it sort of scanning through the pages which I did in Canva. And I did it myself, it wasn't my designer. Then I've created an image of it's sat on a desk. I think if I remember rightly Oh, no, I don't think no, I didn't actually, I did an image a bit fan down, but it wasn't sat on a desk just have a really nice, nice border around it and that sorta thing. And then I did another image of it on a clipboard and I'm basically on, because it's a landscape image that you would put on sort of Twitter and LinkedIn and Facebook. To the left or the right of the image I've written something that says "Get My Free Download" or something like that. So I, I, I now have three different images, well, two images and a video for one lead magnet. And also I might sort of, when I'm putting the posts in, I will write different things on the first one I might talk about. Get my complete list or checklist about how I do a launch or I've done loads of launches for myself and clients. And over the time I've perfected creating this launch and therefore you can have this in this check list or whatever it might be. So again, you want three different types of images or videos and you want three