How to sell retail with Sonia Tomas the Salon Doctor

Does recommending retail products make you feel pushy or "salesy"?You're not alone. But what if you've been looking at it the wrong way?In this episode, Nic and Tess sit down with Sonia Tomas, also known as The Salon Doctor, to unpack one of the biggest mindset shifts every salon owner and stylist needs to make: selling isn't about making more money, it's about serving your clients well.Drawing on more than 37 years in the hair industry and helping salons generate over $8 million in retail sales, Sonia shares why so many teams struggle to recommend products, the limiting beliefs holding them back, and how a simple shift in perspective can transform both the client experience and your salon's profitability.If you've ever felt uncomfortable recommending retail, this episode will completely change the way you think about sales.In this episode, you'll learn:💡 Why selling is really about serving your clients—not pushing products🧠 The mindset blocks stopping salon teams from confidently recommending retail💬 How asking better questions leads to better client outcomes🎯 Why consultations should focus on solving problems, not making sales💰 How creating value naturally increases retail sales and client trust🤝 Why your clients actually want your professional advice🚀 Practical ways to increase retail sales without feeling pushy or uncomfortableWhether you're a salon owner wanting to grow your business or a stylist looking to build more confidence with client recommendations, this episode is packed with practical advice you can implement immediately.To follow Sonia's journey: https://www.instagram.com/thesalondr/To follow our journey:Instagram @aheadhair_@the_conscious_salon