How to sell with confidence with Dr Nadia Brown

Today’s episode of the podcast is an interview with Dr Nadia Brown who is a sales strategist, consultant, trainer and the founder of The Doyenne Agency. Dr Nadia works with business owners, companies and corporations to multi revenue and awaken the consistent closer in your sales team. In this episode we talk all about how to get over the fear of selling and how to close those sales! KEY TAKEAWAYS COVERED IN THE PODCAST Think of selling as coming from a place of service – make sure what you are selling is right for that person (e.g. right product, time, price etc).Give people time and space to think about it.A lot of buyers are sceptical and may have been burned before – be understanding towards this.Walk them through the process at their pace, not yours.Qualify your leads – give your leads an application to fill out prior to your call.Ask what they want to accomplish and what their goals are.They need to understand what a difference you are going to make to them.Meet their objectives first, before you tell them everything you can offer.Objection handling can be on a call or on a sales page – this is when you talk about overcoming objections but this can be a little bit negative/overwhelming.Instead - Clarifying questions – people will always have questions and we can address them.It’s ok for people to say no if you are not the right fit for them – we have to help our customers to be comfortable with this.Have a level of confidence that shows you are detached from the outcome and gives them the space they need.We can’t control when people buy or if they buy – our job is to show up to guide them to that decision and nurture the relationship.It may take years to close a sale!If it’s a good fit, they will come back when they are ready.Make sure your copy tells the story and add videos so people can really get a feel for you.Email – add videos of you to allow people to get that connection with you.If you don’t sell – ask questions to your audience to understand. Review who your audience is and if the product is right for them.If you don’t have a large enough audience to sell a low ticket item – you will have cash flow problems. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You are coming from a place of service – your product/service has to be a good fit for your customer. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Nadia 07:32Tips for selling 15:47Objection handing 27:30Closing the sale 29:50Selling low ticket items 36:14Understanding why you didn’t sell 39:10Value ladders 42:15 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Bomb Bomb Check Nadia out: InstagramWebsite Transcript below Hello and welcome to this week's episode of the podcast. How are you doing? We're in April which means we're getting closer to spring. I can't wait better one day in the UK. I think it was like. Last weekend where it was so lovely and it was so nice to be sat in the garden. And if you find me on Instagram, there was a little sneak peek that may be garden and watches coming back. If you don't follow them on Instagram, you're thinking, what on earth is this woman talking about? So basically last summer I had my garden landscaped and changed and everything. And I followed it along on Instagram. And I have to say, I never got such a reaction. Like this is what's really funny about things like social media is we spend hours creating this perfect content. And then I literally go onto Instagram stories and go, "Hey, I'm doing my garden. Want to see?" And people were like, they loved it. So we, um, ever a tweaker. I am changing some things this summer and I've decided that a couple of the areas we designed it and worked very well and we're going to change them up and that sort of thing. Anyway, um, I haven't come on to history of gardening. Although I am getting into it, I have to say like, I've even planted some seeds. My dad's planting some tomato plants for me and we're going to give them a go. And I'm denotes of Herb's. Cause I cook a lot with herbs and I spend a fortune, you know, if I can grow them great. So I'm obviously getting really old. Uh, that's my concern now I love gardening and indoor plants and things like that. But anyway, let's get on with today's episode. So today we are talking about selling. And this is so perfect for this week because this, I don't know whether you've noticed, you may not have noticed, but basically I've changed up how I'm doing my social media. And I will tell you about this because I've got a whole series of things I want to talk about in terms of actual social media and what you do at what phase, because sometimes I think you look at someone who's a different level to you and thinks well or a different timeframe, or has more stuff or whatever. And you think "They do it like this? I should do it like this." It's like me looking at Gary V thinking "I should be on every platform every day." Love all the content. Well, apparently he has a team of like 40 people that helps him. So when I have a team of 40 people that helped me with my content, then yeah, fair enough. I can send up on all these platforms. But right now I can't. So I'm not at his level. However, I am at a different level to where I was and we've changed of how we're doing. But you'll see. Sorry. I'm like, Rambling on, but you'll see that basically now we have a focus to our content for the week. So I work with one of my amazing team. We work out what the focus is going to be, or I work at the focus is going to be, I then write some sort of big content that I do for the emails. And then from that, she's able to polite some bits of content and help me create some of the social media. So that's really good. And, uh, finding that so useful, cause I'm kind of taking you on a journey. So, you know, at the beginning of the week I might talk about what something is and why you need it. And then towards the end of the week, I'll give you hints and tips. I might tell you a story. I might tell you something that really irritates me about it or something that like is amazing about it. So this week I'm talking about fear and getting over fear. And this is really interesting that this podcast is lined up with that week, because I think that one thing that people think when they think of selling is they're scared to sell and I get it. I totally and utterly get it. It can be a super hard conversation to have. So I was so grateful today to be able to bring you Dr. Nardia Brown, who is an expert in all things selling. Now I have to say we had such a laugh. She was a scream. We had a really good fun and a really lovely chat. You know? Cause it is interesting, you know? Obviously when I started the podcast, I pretty much knew everybody I was bringing on, or if I didn't know them personally, I'd followed their stuff and seen their stuff. And therefore I would know what type of person they're like. And now 180 whatever episodes in, I am lucky in the sense that I get lots of requests, which is lovely for people to come on my podcast. As, you know, lots of them, I say no to, because they're not the right fit. So when I do have someone on the, I haven't had a personal interaction with, I obviously do my homework, but it's always interesting to know, you know, well, let's see how this goes and what they like and, and how we get on, but she was just brilliant. Loved it a bit, such a great conversation. So, let me tell you a bit about Dr. Nardia Brown. She's a sales strategist, a consultant, a trainer, and the founder of The Doyenne. I think I said that wrong agency, a sales agent that works with business owners, companies, and corporations to multi revenue and awakened the consistent, closer within your sales team. Gosh, could I have said that any worse than I did. I, you know, I hate reading and talking because I'm not very good at it. So basically she helps people learn how to close and how to sell. And she brings over 15 years experience in leadership and powerful conversations and achieving goals and the respect for people to develop a comprehensive sales process, to increase closing rates and satisfied client retention. So what I loved about Dr. Nadia, is that like, it wasn't that horrible. I'm going to share and bleach sales conversation. It wasn't that kind of like, you know, make him cry, pin him down, ask them if they got their credit card. Absolutely. None of the source. It was so like, a "How I would like to do selling." "How I like to kind of approach that process in terms of have a conversation. Is it a right fit?" Let's be honest about it. If it's not then absolutely no problem at all. So it was a really good conversation. I really hope you can get lots from it. We do talk about high ticket items, but we do also talk about general selling as well. So I think there's some great stuff you're gonna be able to pick up in this. I hope you enjoy today's episode. Okay. It is with my great pleasure that I get to introduce to you the very