How to Sell Your MSP in a Seller’s Market | Reed Goddard

In this episode recorded at IT Nation, Reed Goddard of Evergreen shares how his firm acquires and scales MSPs without integration—and why that model is resonating in today’s seller’s market. He breaks down valuations, AI’s impact on margins, and what founders should consider before selling their MSP.Key Insights:Evergreen operates as a decentralized holding company, preserving brand, culture, and leadership while leveraging scale.Today’s MSP market remains a seller’s market, with typical valuations in the 6–8x adjusted EBITDA range depending on quality and fit.AI is creating a separation point in the channel—MSPs that automate internally and guide customers through AI adoption will expand margins and enterprise value.__________________________________________________________________________________________________See how Monjur takes legal off your plate: https://hubs.la/Q042mCxG0Connect with us:LinkedIn: https://hubs.la/Q042mDZk0X (Twitter): https://hubs.la/Q042mGRL0