How to sell your product or service with confidence and convert more customers with Nikki Rausch

This week’s episode is an interview with the very lovely Nikki Rausch who is the CEO of Sales Maven – an organisation that is dedicated to selling. We talk all about the different ways you can sell in your business and the process you need to go through, without being pushy and salesy. KEY TAKEAWAYS COVERED IN THE PODCASTJust because we love what we do and we are good at it, doesn’t mean we are necessarily good at selling it.It is not your job to convince someone they need you, it is to make it easy for the people who need what you have to get it from you.You can be confident in what you sell but not feel confident in selling it.Sales isn’t something you do to someone, it’s something you do with someone.Think about selling as issuing invitations.You have to tell people about your product or service for them to buy it.Your job is to show up with integrity, show up and deliver, give people the best of you and then you have to release that attachment – it is up to them to then buy or not.Talk about what is possible for people and be honest about what they are going to have to do to get results.Create curiosity – plant seeds when you talk about what you do.Don’t assume people will not want to buy because they can’t afford it – you never know!Change “Let me know what you think” to “Would you like to go ahead and schedule this now?” – encourages answer.When you ask a question online, this can give you an opportunity to create curiosity.Talk about your prices as though you are telling them what time it is.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Stop worrying about what people will say and think, tell them what you offer, how much it is and then let them decide if it is for them.HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Nikki – 09:20Selling your own service or product – 12:40The language of selling – 18:30The selling staircase and how to use it – 31:17How to sell online – 55:30LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODELast chance to join my academy!Check Nikki out!Transcript below Hello, and a really warm welcome to this week's episode of the podcast. How are you? Okay, I'm just going to jump straight in and start telling you stuff. So the first thing I need to tell you is that I am closing the doors to the Academy. Now I made this decision a little while back that basically I have a cart open scenario, which basically means you can join the Academy whenever you want. So it's constantly open. People can come and join at any point. And that's what had cart open scenario basically is. But I've decided to close the cart as of Sunday, the 25th of October. And no one will be able to join after that date. And the reason I've decided to close the cart is mainly because one, I don't want to feel like I'm selling all the time and two, because I have a very exciting online event that is going to be happening on November the 19th, I have to check the date on November the 19th in the group only available for Academy members. So there's a couple of things here. First, if you haven't been sat on the fence, I want you to jump straight off it and straight over to teresaheathwareing.com/academy. And I want you to join us there on that page. Now, what will happen when you join the Academy is you will get an email from me going, "yay this is brilliant." And then you will immediately get access to a few different things. The first thing you'll get access to is the actual Academy, and this is hosted on its own site. You get to go in, there's all the courses in there. So everything I've ever done from a cost point of view and it's loads. So it starts with the basics, like how do you know who your perfect customer is? And it then goes on to things like, um, getting seen. So Instagram, Instagram stories, Facebook. We're going to be having a LinkedIn course coming in early on in November, we've got a course on YouTube. We've got a course on how to do blogs. We've got a course on Facebook advertising. What lead magnets are. We've got a whole course on a sales page and how to create a sales page. So there's so much good stuff in there. So that alone is worth way more than the monthly amount. So that's what you get access to first. You also then get access to my amazing community through our Facebook group, a private Facebook group, just for us and you know what they are amazing. I love, love, love the members so much. They are so supportive. They are so encouraging. We've just finished an amazing Instagram challenge. We do challenges in there as well. And on this Instagram challenge, every one of them saw a big shift in engagement. And followers because we did this challenge together. I gave them specific things to do. So we do challenges in there. We also do quarterly accountability kind of actions. So they set some goals for the quarter. They give them some actions and I keep them accountable. But the one reason you really want to get in now before the doors shut is that event. So like I said, on November the 19th, we are going to be. Basically holding an exclusive online event for members only when myself and other special guests come in and do a whole host of work shops and trainings and coaching calls. All around mindset and marketing your business. Because one thing I've discovered this whole journey along as you well know is it's way more than just knowing how to do your thing. And also even just being able to market your thing. If you wake up every morning and you don't feel like it or you don't have the confidence to go and put that thing out, that will show your face, then it doesn't matter what tools or tactics or strategies you've got. It's not going to happen. So you might be sat there thinking, "Ah, I need to learn a lot more to build up your confidence" or you're not entirely sure how to approach the people you want to work with. Well, you don't actually know who is you want to work with. You might also be sat there thinking, "I don't know how to price myself, or I want to increase my prices" or you might just be sat there going, "Do you know what I am the problem in my business. I'm the block. I'm the thing that's holding me back." No confidence, struggling with the fear of not putting yourself out there. And then you might be sat there thinking I just don't have the time and believe me. I know this one. So very well as a mum, a stepmom, my husband works away a lot. Like, it's hard. It's really, really hard. And I'm not going to sit here and say that I can magic you an extra 10 hours in your week, which would be lovely if someone could though. But what I can tell you is I'm going to give you trainings and strategies and ways in which you can do things faster and more efficiently in your business. So, if all of that sounds great. If you are sat there and you're one of those people that I've just described, then I am telling you without an anx of doubts, that the Academy, and this event, that I've got this full day event with very special guest is going to be perfect for you. Now, the cost of the Academy is $49. So effectively for $49, you get all of that and this amazing event, which honestly, I don't think I could have priced it any more cost effectively. When the Academy closes, when it reopens, it will be a lot more money. So I want you to get in now while it's that cheaper rate, I had people who have joined from the very beginning and have never, ever left. And the rate stays the same as long as they don't leave. So, like I said, enough time on the fence, time to get off, let's finish this year in a way better position than we've been probably in most of the year. Let me give you that confidence. Let me give you that those strategies and tools and tactics you need in order to really finish this year. Great. And start next year flipping unbelievable. So go to, in fact, I'm going to pause this right now and I want you to go to teresaheathwareing.com/academy. Okay, go do that now. Right did you do it? Hopefully you did it. Okay. If not go away. No. All right. We'll get one today's episode. Okay. Well, hopefully I'll see you over there because honestly it is awesome. So today I am interviewing the very lovely Nikki Rausch. She is the CEO of sales Maven, an organization dedicated to authentic selling. She has a unique ability to transform a misunderstood process of selling. Now. I don't think there's many of us out there who are like, woo, we love styling. So I just thought. As much help as we could get is probably the best thing. So that's why I wanted to bring Nikki on to talk about different ways in which you can sell in your business. And how you go through that process and how you go to that process online. So she has 25 years experience selling to such prestigious organizations like The Bill and Melinda Gates foundation, Eula Podcard, NASA and Nikki shattered sales records in many industries receiving top producer awards along the way. But Nikki nice spends her days speaking to entrepreneurs and small business owners from a wide range of backgrounds, where she shows them how to sell successfully and authenticlly without being pushy or salesy. Which is really the main thing said she who's just done a whole