How to Send Google Ads Traffic to Your Amazon Listing [AMZ PPC # 141]

Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to do it, how to do it, and when to do it. Adam shares first-hand experience with successfully driving external traffic. If you want to boost your ROI, this might be the simplest and most impactful way of doing so. Previous Google Ads experience is not required. We’ll see you in The Badger Den! Highlights: 0:00 Intro-- Utah living 2:00 Driving external traffic to Amazon listing 8:50 Nefarious tactics that contradicted long-lasting strategies 11:40 How to set up your first campaign on Google Ads 16:55 How else to incorporate Google Ads into marketing mix 22:37 Direct URL in Google Ads? 25:20 What ranking and revenue components should be considered? 28:17 How to think about spend and revenue generated 31:00 Other benefits of external traffic, regardless of conversions 34:50 When to use Google Ads to send traffic to your Amazon listing 35:27 Outro -- Do the little things that 95% of sellers are too lazy to do. If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Adam Heist Shout-out to Steven Pope of My Amazon Guy Amazon's Brand Referral Bonus Program Google Ads Tutorial for Amz Products [Step by Step] Full Tutorial for Amazon Sellers #GoogleAds For larger Google Ads Managed Services projects, consider Ad Badger’s sister company, Search Scientists Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ Get the Ad Badger App: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Adam Heist Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker