How to Set Standards and Have Tough Conversations With Your Coaches | Live Franchisee Workshop

Most franchise owners know what they want from their coaches.They just don't know how to hold them to it.In this live workshop, I walk through how to build a standard that actually sticks — how to embed it, how to monitor it, and how to sit down with a coach who's not meeting it and have a conversation that gets results without burning the relationship.I also introduce the SER Framework — the exact tool I use to take the emotion out of tough conversations and keep them focused on behaviour, not personality.We do a live role-play on the spot with two franchisees, break it down in real time, and pull out the lessons together as a group.If your team is running below the standard you know you should have — this session is for you.Subscribe to Courtside Conversations for real conversations about franchising, leadership, and building a business worth being proud of.