How to simplify content creation for your business with Amanda Warfield

Today’s episode of the podcast is an interview with Amanda Warfield, who talks all about content, long form, short form and how to be consistent, whilst still maintaining quality. Amanda is a simplicity focused content marketing strategist. Her mission is to help women entrepreneurs, in particular, really fit their marketing into their business without it taking over their business. I think this will be so useful to so many of you, as it’s something we look at a lot, so tune in, enjoy and then let me know what you think!   KEY TAKEAWAYS COVERED IN THE PODCAST  ●     Where to start with being consistent ●     Why you should put out less content than you think you need to ●     Consistency and quality matters more than anything else ●     The difference between perfect content, viral content and quality content ●     Don’t base what consistency looks like for you, based on what other people are doing ●     Everyone has to start somewhere, don’t be afraid to start small and then if you have time, add on later ●     The pros and cons of batching content   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE However much time you can set aside, put it on your calendar for the rest of your year to make sure you get it done.   HIGHLIGHTS YOU SIMPLY CAN'T MISS ●     How to know if it’s quality content that you’re putting out ●     How to simplify the content creation process ●     Why you shouldn’t be afraid to repeat yourself ●     How to batch create your content   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Mary Hyatt’s Podcast Amanda Warfield’s Instagram Amanda’s Warfield’s Podcast   TRANSCRIPT Hello and a very warm welcome to this week's episode of the podcast. Now. If I sound a little different and if there's background noises that aren't all the same, it's because I messed up a little bit. And you know me authentic to the core. I will always tell you what's happening in my world and where I mess up because it's really important to know that because we are business owners, we make mistakes. No one is perfect. And when we look at these people [00:02:00] online and think, Oh my God, they're so amazing. No, no, they're not. Like it's great show they're putting on, but everyone has failures, everyone makes mistakes. So I had a really busy couple of weeks. I had, well first I was off cause I had an operation, which I'm all recovered from. All good now, which is great. Then I went straight into an in-person event that I held in Birmingham. Then from that event, I went straight into a week on of insider experience, which was phenomenal. So if you missed it this time, we're gonna do it again in January. So make sure as soon as I have the dates, I will get that in your diaries. And then because I'd been off and had these various things, all my meetings and all my calls and everything got pushed into one week. And then I was going to Nashville the Monday this week. And I thought I was organized. And then I sat at the airport on Monday morning and turned right to my husband and was like, OMG. I haven't recorded the podcast like I'm normally so far ahead. [00:03:00] The interviews are so far ahead, but I just like everything I'd done ran out and I hadn't recorded it. So I sat here in the lovely Mary Hyatt's house where we stay when we come to Nashville, and she's very kindly found me one of her microphones cuz luckily she's a podcaster too. And in fact, I'm gonna link to Mary's podcast in the show notes. So she very kind of got me a mic. It's early in the morning, we're about to go out and get breakfast, and I thought I better get these episodes recorded. So what I'm gonna do for the next three weeks, because we are so far ahead on the interviews and I feel like I just feel really disjointed when I interview so far ahead and I'm about to do a whole another batch again. I thought, do you know what? To help me and help the interviews. I'm just gonna do the next three weeks as interviews. So the next three weeks are all interviews. They're all really good. You're gonna get so much good stuff from it. But that's what we're doing cuz it's so much easier for me to do the intro and outro while I'm not at home. And then when I get back home, I'll get back to doing solos. And I might do a chunk of solos. But also if you listen to the podcast regularly, last week I did [00:04:00] say, How do you want me to mix it up? Do you want me to mix it up? Do you want me to change it? I did have a DM from someone saying they much prefer the solo episodes, so let me know. But for the next three weeks we've got interviews and if you do like the solo episodes, do listen. They're still gonna be great. So today's interview is with Amanda Warfield, who talks all about content, long form, short form, how to be consistent, gives us her ideas on it. So I'm always happy to have a conversation about content because it is something that is always constant in our world. So, Obviously do take a listen to this one. She's got some good ideas and I think this is gonna be really helpful even if it just refocuses you back onto, Okay, where am I going with my content? Cuz I know it's something that we look at all the time. Anyway, I'm gonna hand you over to the lovely Amanda. Enjoy. Okay. I am really looking forward today to talking to Amanda Warfield. Amanda, how are you doing? Amanda: I am great, Teresa. I am so excited. I know we've been trying to connect with this interview for a while, so I'm really, really [00:05:00] excited to be here with you today. Teresa: It's been a, it's been a long time coming, hasn't it? So it just feels like, yeah, time just flies in one way, but also you do things and you think, "Oh, I'm not gonna do that for ages." and then suddenly it's like, "Oh no, we're there already." So, yeah, And this is meant to happen at the end of last year. And anyway, we're here, which is the main thing. So Amanda, we always start the podcast exactly the same way by asking you to explain to my lovely listeners who you are and how you got to do what you're doing today. Amanda: Absolutely. So, hi, I am Amanda Warfield, as Teresa said. I am a simplicity focused content marketing strategist and honestly, it's kind of funny the way that I got into this because when I first started my business, I was very much focusing on simplified living capsule wardrobes and things like that. And then the longer I was in business and the longer I was doing that, that evolved into time management for business owners, which. Then evolved into the content marketing strategy side of things, which [00:06:00] pulls in the simplicity focus where I started, and also the time management side of things. Because my mission is to help women entrepreneurs in particular, really fit their marketing into their business without it taking over their business. So a lot of what I focus on is, okay, this is content marketing strategy, but with the lens of simplicity and time management just piled on top. Teresa: Love it. So when you say, you know, when you started off talking about simplicity, does that mean you're super organized? Amanda: I mean, yeah. Yeah. Teresa: I love the other thing. Amanda: I can toot my own horn, but yeah. Teresa: No, I love that. I did once watch Marie Kondo and it lasted, well, I looked at my drawers the other day and I have to pull 'em out every six months and redo them again because it, yeah, it doesn't quite continue that way. But I try really hard, cause it does. When things are simple and organized and tidy, it generally does make your life so much easier, doesn't it? Amanda: It really does. And I am [00:07:00] organized to the point where my husband, when he doesn't want me to throw something away, he will hide it in our attic where I won't find it so that I don't find it. And every time I go out there, there's something new. I'm actually, Where did this come from? Teresa: I love it. I love it. Okay, so let's talk about the content side, because one thing. I think a lot of my lovely listeners wouldn't necessarily think is simple and content, because content is an absolute beast. So first off, let's start right at the beginning. What do you mean when you say the word content? Amanda: So content to me, I...