How to solve friction between comms and fundraising teams

Lucinda Rouse and Emily Harle are joined by Max Newton (he/him), director of fundraising, marketing and communications at Cerebra, and the digital communications and fundraising specialist Rebs Curtis-Moss (they/them).Rebs outlines the common causes of friction between a charity’s communications and fundraising functions, from perceptions of brand being prioritised over fundraising needs to unrealistic social media engagement goals set by fundraisers.Max stresses the importance of building relationships and developing a good understanding of each team’s respective functions, as well as an acknowledgement that terminology can hold alternative meanings on different sides of the fence.Tell us what you think of the Third Sector Podcast! Please take five minutes to let us know how we can bring you the most relevant, useful content. To fill in the survey, click here. Hosted on Acast. See acast.com/privacy for more information.