How to Solve the Skilled Trades Labor Crisis Through Better Recruiting Systems With Julian Scadden

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Julian Scadden has spent more than a decade helping trade business owners improve leadership, operations, recruiting, training, and long-term organizational performance through Nexstar Network. His work combines operational discipline with relationship-driven growth, a balance many professional service firms struggle to maintain as they scale. One of the most interesting aspects of Julian’s approach is how intentionally Nexstar builds long-term member relationships.Rather than focusing only on acquisition, the organization invests heavily in implementation, accountability, education, events, and ongoing engagement that keep members deeply connected over time. In this episode, Julian shares lessons on retention, operational leadership, scaling trust, building member communities, and what professional service leaders can learn from industries where execution and workforce performance directly impact business survival.**********************************************************Proposed Interview Structure: 1. What originally pulled you into the world of coaching, operational leadership, and helping service businesses grow?2. What specific problem are you helping contractors and trade business owners solve today, and why does solving that problem matter so personally to you?3. Who are your ideal clients today, and who typically makes the decision to bring Nexstar in or invest in coaching, training, and membership?4. You’ve built a strong voice through events, newsletters, LinkedIn, and education. What’s worked best for building trust and staying relevant with business owners over the long term? Current Acquisition Channels: Referral, Content, Speaking engagements, Cold outreach Sub Question: What role do you think podcasting can play for professional service firms that want to build authority and deepen relationships within their industry?5. In professional services, credibility and trust usually matter more than aggressive selling. How do you typically move owners from interest into long-term commitment and implementation?6. Nexstar has built extremely long-lasting member relationships. How do you think about retention, continued engagement, and creating an experience that keeps members coming back year after year?7. Where do you personally find yourself most challenged right now as a leader growing and evolving Nexstar (if at all)?8. Looking ahead, where do you see the biggest opportunity for coaching, leadership development, and operational consulting within the skilled trades over the next few years?*********************************************************************Know more about Julian ScaddenWebsite Link: https://www.nexstarnetwork.com/Connect with Julian Scadden on LinkedInLinkedIn link: https://www.linkedin.com/in/julianscadden/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/