How to Speak Your Clients' Language

On today’s show, we chat with Jon who’s a physical product designer and prototyper.  Jon’s got a highly technical business—which you’ll see as we chat with him on the episode today. That means that Jon is very smart when it comes to product design and 3D printing, but has a hard time translating that expertise into language that appeals to clients. So in today’s episode, where I'm also joined by my friend and guest coach Matt Olpinski, we walk Jon through some important ways to think about messaging and marketing. Because, as a freelancer, you can offer the absolute best service on the market, but if you don’t know how to tell people about it, you’re in trouble. Get your own on-air coaching call We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here. Leave us a review on Apple Podcasts: If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review. Support our sponsors so we can keep airing new episodes: The Information — a premium tech and global business news publication for founders and business leaders in any stage of growing their business. LinkedIn Jobs — Find the right person with LinkedIn Jobs. Gusto - The all-in-one people platform for payroll, benefits, HR. Business Wars — The real story of what drives big companies to new heights — or to ruin. Dripify — Premium learning platform for entrepreneurs. SolidGigs — Get more freelance jobs. *** This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements. Learn more about your ad choices. Visit megaphone.fm/adchoices