How to Stand out in a Crowded Market on Social

Welcome to The Skin CEO podcast! (Formerly, The Aesthetic Success Podcast) (Please note this episode of The Skin CEO podcast was recorded LIVE on Facebook before the COVID-19 crisis and mandatory sheltering in place.) How to stand out in a crowded market on social so you can: ✨Capture more attention ✨Separate your business from the competition ✨Charge more! In this video, we discuss: Why you can't be a generalist How to focus on your offer (NOT your product and services and how they're not the same thing) Establishing a proprietary way of doing things (sounds complicated, but you probably already have one) Being opinionated (Say what? Yes, your opinions matter!) Which one of these speaks to you the most? Want to continue the conversation? Head on over to my free Facebook community, The Skin CEO community. Click here to join https://www.facebook.com/groups/theskinceo Don't miss out on the opportunity to sharpen your skills during this time! Join my free masterclass, "How to Get More Booked Appointments on Social without Overwhelm and Stress." Sign up now at www.heatherterveen.com/register