PODCAST · business
Med Spa CEO
by Heather Terveen
The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends.Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.
Episodes
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Your Problem Isn't Leads, It's Strategy | How to Sell More $5k - $7k Packages
Are you making business decisions based on what others recommend instead of what your numbers actually show? In this solo episode, I discuss how outside advice from device reps, marketing agencies, consultants, and patient feedback can pull med spa owners away from their most profitable strategy.…
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How 30-Year Med Spa Veteran Simplified Sales & Increased Profitability (The Sales System That WORKS) with Daniela Hofman
Your med spa is successful, but is your team still relying on YOU to make sales decisions? After 30 years in the aesthetics industry, Freedom Medi Spa owner Daniela Hofman knew that running a thriving clinic wasn't the same as running an optimized business. In this episode, we're breaking down…
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Think Your Patients Won’t Buy $3,500 Packages? Go From Single Services to Bigger Sales with Dr. Beth Freedman
Are you waiting until you know exactly how to grow your med spa before you take the next step? In this episode, I sit down with Dr. Beth Freedman, founder of B.Free Beauty and Wellness and a board-certified surgeon, to talk about the mindset shifts that helped her go from treating friends and...
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How to Build a Seven-Figure Business Around Service and Purpose with Meliza Mokrani
Can you build a highly profitable business without losing the purpose and service that inspired you to start it? In this episode, I sit down with Meliza Mokrani, founder of WORTHY Self-Care Studio, WORTHY Breath & Body, and WORTHY The Agency. Meliza shares how she built a seven-figure wellness...
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The Business Model Shift That Helped Amy Francis Increase Revenue, Ticket Value & Team Confidence
Are you offering too many services, second-guessing your decisions, or struggling to clearly communicate the value of what you sell? In this episode, I sit down with Amy Kimmig, founder of Aesthetic AF, to talk about the shifts that helped her simplify her business, strengthen her leadership, and...
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The Audacity to Become the CEO You Want to Be
Are you waiting for the results to prove that you’re ready to become the CEO you want to be? In Part 2 of the Stop Playing Small series, I break down the identity shift needed to build a bigger business and the Audacity Principle, the willingness to claim the identity you’re becoming before the...
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How to Stop Playing Small and Build the Business You Really Want
Are you waiting for more confidence, proof, or permission before you let yourself think bigger? In this episode, I break down why waiting for validation, confidence, or proof keeps practice owners stuck playing small. I share how this mindset influences your pricing, visibility, revenue goals…
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The Hidden Ceiling That’s Limiting Your Med Spa’s Growth
Are you unknowingly becoming the ceiling of your med spa’s growth? Your team, patients, pricing, and business decisions are all influenced by the level of certainty you bring as a leader. In this episode, I break down how hesitation around selling, pricing, visibility, and leadership can limit…
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Stop Competing on Price: How to Become the Premium Med Spa in Your Market
Do patients see your med spa as truly different, or just another option to compare on price? In this episode, I break down the commodity med spa problem and why personalized care, patient education, and customized treatments aren't enough to create differentiation. I share how copying…
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How to Build a More Profitable Med Spa Without Constant Expansion
Is your med spa busy and growing revenue, but still not as profitable as it should be? In this episode, I break down how activity can look like leverage and revenue can look like profitability, and why the strongest practices are intentionally designed around positioning, operational simplicity,...
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The CEO Framework to Diagnose the Right Problem and Scale Faster
Are you solving the wrong problem in your med spa? When something isn't working, it's easy to blame the offer, the leads, or your team before you actually diagnose what's happening. In this episode, I break down the framework I use to separate data from drama, identify the real operational…
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How to Scale Your Med Spa by Simplifying Your Offers
Think adding more services, specialties, and technology is the fastest way to grow your med spa? It could actually be scattering your revenue, stretching your resources, and making it harder to scale. In this episode, I break down why the businesses that scale aren't the ones with the most…
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If You Stepped Away Tomorrow, Would Your Business Die?
I'm back - recording from a parking lot in Anaheim between softball games, which turns out to be exactly the point. After several months away, I'm telling you about the season that pulled me out of the business, what I refused to let stop while I was gone, and why my clients never felt a thing.…
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The High-Performance Trap: Is Your Top Producer Holding Your Revenue Hostage?
When your top provider resists structure but brings in big revenue, what do you do? In this Coaching Hotline episode, I break down how to protect your practice without losing your leadership edge. I talk about rental salon energy, sticky patients, how to build team confidence around...
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The System for Training Stronger Consultations (Without Micromanaging Your Team)
Most Med Spa owners think their team needs more motivation when what they really need is clearer leadership. In this Coaching Hotline episode, I answer questions from Med Spa CEOs who want stronger consult performance, better retention, and more predictable revenue. I talk about why most consult...
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10 Reasons Your Lifetime Customer Value Is Too Low (And How to Fix It)
Most Med Spas are chasing more leads when the real growth opportunity is already sitting in their treatment rooms. In this episode, I break down the reason so many Med Spas stay busy but are not profitable. Your lifetime customer value is lower than it should be, and it's quietly capping your...
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3 Easy Shifts to Build a Team That Leads With Conviction
Are your injectors and estheticians acting like experts, or are they acting like customer service associates at a hardware store? In this episode, I share an "aha moment" from my home renovation that reveals why many MedSpa teams struggle to sell high-ticket plans. I share why your patients don't...
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The #1 Person You Need to Sell To in 2026
The #1 person you need to sell to may not even be on your radar! Today, I unpack why leaders like you need to sell yourself first in order to see massive results. How you sell yourself transforms everything: your energy, your authority, your confidence, and more. This episode will give you the...
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The ONE Belief About Money That Is Stopping Your Growth (+ How to Fix It Fast)
Generosity isn't something you earn after success. It's a decision that creates it. In this episode, I dive into one of the most powerful forces shaping your business, your leadership, and your experience of growth: generosity. Many leaders believe abundance will come once they hit a certain...
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The Growth Assets Every Med Spa Needs to Build Booked-Out Authority (Part 3)
Growth becomes simple when every part of your business is built to produce outcomes instead of chaos. In Part 3 of this series, I talk about turning ideas into infrastructure and ensuring that your marketing, consults, offers, and helping the right patients achieve outstanding results. I break…
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Turn One Off Appointments Into Long-Term Patients (The 3 Pillars of Transformational Client Loyalty)
If your clients aren't rebooking consistently, it's not a motivation problem… it's a systems problem. In this episode, I'm sharing a replay of a live training I taught in partnership with GlossGenius, where I broke down the 3 pillars of transformational client loyalty. We dive into how to move...
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5 Marketing Non-Negotiables for Med Spas to Scale in 2026 (Without Chasing Trends)
If your growth still depends on referrals, inconsistent content, or hoping the premium client finds you, it's time to rethink how your marketing ecosystem is actually working. In this episode, I break down the 5 non-negotiable elements every Med Spa CEO needs in their marketing ecosystem to build...
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The Marketing Ecosystem Behind My 2026 Growth Strategy
This episode is a behind-the-scenes look at how my entire business model has evolved and exactly how we are preparing to scale in 2026. After spending 2025 rebuilding my offer suite and marketing ecosystem from the ground up, this next chapter is all about visibility, leverage, and building a...
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Upgrade 4 Core Beliefs That Are Secretly Capping Your Revenue (with THIS Framework)
You cannot out-strategize your internal architecture. In this episode, inspired by a powerful mastermind experience, I share the Belief Diamond and why your success is always tied to what you believe about yourself, your offers, your market, and your clients. I break down why some practitioners...
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End Decision Fatigue: The CEO Frameworks To Plan a Profitable 2026
If you struggle with self-leadership, you may have a lot of decision debt keeping you stuck in place. Today's episode will provide you with 3 CEO frameworks to end decision fatigue for good and crush 2026. I share common signs of decision fatigue in high achievers, what causes overwhelm, and how…
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The Courageous CEO: Choose Action Over Complacency (Part 2)
This is part two of the Courageous CEO series, and we're getting even more practical. In this episode, I break down five core traits of courageous CEOs and share with you how to actually build these muscles in real time inside your med spa or aesthetic practice. I share how to choose courage over...
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The Courageous CEO: 5 Traits That Move the Needle & Set You Apart as a Leader (Part 1)
The bigger your business grows, the more discomfort you'll have to handle. In this episode, I break down what it truly means to be a courageous CEO and why your emotional capacity determines the size of your results. I talk about how to lead through uncertainty without losing momentum. I also…
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Turn Strangers into Pre-Sold Patients (The Before-During-After Marketing Playbook)
Visibility without trust doesn't book premium, ready-to-buy patients. In this episode, I break down the trust-building assets every aesthetic or wellness practice needs across the entire customer journey, before, during, and after. I share how to engineer content, frameworks, guides, emails,...
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The 4 C's Framework to Take Your Team from Stuck to Full Buy In
Introducing new systems in your Med Spa? You're almost guaranteed to meet resistance. But that doesn't mean your team is lazy or broken. In this episode, I talk about how to lead your team through the discomfort of doing things differently with clarity, encouragement, and structure. I break down...
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How to Create the Signature Menu That Makes It Easy for Clients to Say Yes
If your menu is just a list of services, you're leaving serious money on the table. In this episode, I talk about how to create a transformation-based menu that doesn't just inform your clients but influences their decisions, increases retention, and raises your average visit value. I share the...
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What to DO When You are Feeling Defeated in Your Business
Let's be real, there are weeks in business that will test you. Team tension, client issues, revenue dips, or plain old fatigue can throw you off your game if you're not anchored into something deeper. In this episode, I share how to lead your business through moments of defeat without spiraling...
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How to Protect Your Profit as You Grow
Just because your revenue is growing doesn't always mean your profit is. In this episode, I talk about the exact moment most Med Spa owners get stuck when they shift from a solo referral-based model into a growing team and multi-channel marketing machine, but forget to upgrade their backend...
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Future-Proofing Your Business & Team With AI
AI is moving fast, but that doesn't mean you need to lose your values, creativity, or human touch along the way. In this episode, I talk about how entrepreneurs can approach AI ethically, intentionally, and creatively in our businesses. I also share a conversation I had with my 16-year-old…
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How to Create a Sustainable Business that Sells More
You didn't start your business just to burn out in the treatment room. In this episode, I break down the common "founder's traps" that keep you overbooked and overwhelmed, and the mindset shifts and margin-building moves to finally lead like a CEO. I share how to coach your team without expecting...
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Turn Tox Patients Into Premium Comprehensive Clients With This Business Model Shift
If your calendar is packed with Tox appointments but your revenue isn't scaling, it's time to rethink your model. In this episode, I share exactly how to transition from a high-volume, low-margin business to a scalable premium model using signature offers, annual consultations, and intentional...
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Building a Powerhouse Team that Doubles Down on Integrity, Client Retention & Signature Packages with Tara VanderValk, Kristin Whittington, Ana Broadwater, and Sarah Griffin
Behind every thriving Med Spa is a team that believes in the mission. In this episode, I sit down with the powerhouse team from Radiance Beautiful Skin, CEO Tara VanderValk, Kristin Whittington, Ana Broadwater, and Sarah Griffin, to talk about how implementing a signature menu and annual...
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Want to Attract Premium Clients? Make the Shift from Suggestive to Assumptive Marketing
If your marketing, consults, or offers feel watered down, chances are you're stuck in suggestive mode when what you really need is assumptive authority. In this episode, I talk about why assumptive marketing, used by premium brands like Apple and Chanel, builds trust, attracts high value clients,...
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How I Made $340K From A $97 Offer
Ads get a bad reputation in the Med Spa world, but it's not the ads that fail… it's the lack of a smart back-end system to make them work. In this episode, I share the exact strategy that helped me turn a $97 front end offer into over $340K in less than seven months. I talk about why you…
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Why Every Premium Practice Needs A Media Arm (& How to Build Yours Without Overwhelm)
Visibility is no longer optional, it's required. In this episode, I break down why every Med Spa and aesthetic practice needs a media arm to scale sustainably and attract your dream clients consistently. I share the exact mindset shifts, examples, and strategies you need to start building a media...
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Your 2025 Business Growth Audit: 20 Questions To Show You What's Working And What's Not
Ready to grow a business that feels as good as it performs? In this special Q&A-style episode, I'm joined by Danny from The Good in Media (my production team), as he puts me on the spot with 20 questions about all things Med Spa growth, marketing, and mindset. We talk about how to create…
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What Separates The Top 1% of MedSpas, Plus How to Fix Your Generic Offers and Stand Out In A Saturated Market
Feel like your services are getting lost in a saturated market? It's not about reinventing the wheel, it's about branding it. In this episode, I break down what I call the Brand Power Ladder framework that shows you exactly how to move from generic services to signature branded solutions. I share...
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Why You're Losing Leads—And How AI Fixes It Fast
What if you could clone your brain and have it coach your team, revamp your offers, and write high-converting marketing content 24/7? In this episode, I sit down with Mike LeMieux, founder of Med Spa Media, to break down what we call the AI ecosystem for Med Spas. We talk about the three custom...
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Sell Without Discounting and What to Do Instead To Stay Premium
You don't have to choose between selling and staying premium… YOU just need the right strategy. In this episode, I talk about why mainstream discounting doesn't work for premium clinics. I break down the White Glove Promotion mindset to elevate your client experience, drive premium sales, and...
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Build Early Momentum And Successfully Launch Your New Offer
Success doesn't happen to you… YOU manufacture it. In this episode, I break down the mindset and moves behind building early momentum when launching something new. Whether it's a signature package, a new membership, or a fresh campaign, I share how to generate your first big wins, create…
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10 Leadership Rituals That Help Me Succeed as a CEO
Hustle doesn't scale long-term, but your nervous system does. In this episode, I break down my 10 personal leadership rituals that have helped me lead and launch with more clarity, calm, and sustainability. I talk about how I built my support systems at home and at work, what somatic regulation...
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7 Psychological Hacks to Help You and Your Team Sell with Confidence
What if the reason your team isn't closing like you had nothing to do with talent and everything to do with psychology? In this episode, I break down 7 powerful principles that will help you train your team to sell with confidence, clarity, and conviction without sounding scripted or robotic. I...
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Be the Enthusiastic Leader Your Business Needs
Want to know the secret behind high-performing leaders and premium sales? It's not just your strategy, it's your energy. In this episode, I break down how your enthusiasm, conviction, and clarity become the magnet that draws in team buy-in and client conversions. I share what it really looks like...
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Create Content That Leads To Cash Flow
Most content sounds the same, and that's exactly why it gets ignored. In this episode, I talk about why so much aesthetic industry content sounds like it's written for "everyone and no one." I break down what "authority-infused content" actually looks like, why your offers matter more than the...
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Why Innovation is Your Real Job As a CEO
Great CEOs don't wait for inspiration—they create it. In this episode, I talk about innovative leadership, and why it's the missing link in your business growth. I share tips for how to build your "creative muscle", the tools I use in my own business, and how to use white space and AI to amplify...
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The 3 Pillars of an Unstoppable Brand That Sells High-Ticket Offers
Most aesthetic businesses blend in, but unstoppable brands stand out. In this episode, I break down what it really takes to create a brand so magnetic that premium clients seek you out. I share how I built a category-of-one brand, why branding is your biggest asset, and the 3 core pillars I coach...
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ABOUT THIS SHOW
The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends.Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.
HOSTED BY
Heather Terveen
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Frequently Asked Questions
How many episodes does Med Spa CEO have?
Med Spa CEO currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Med Spa CEO about?
The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends.Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and...
How often does Med Spa CEO release new episodes?
Med Spa CEO has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Med Spa CEO?
You can listen to Med Spa CEO on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Med Spa CEO?
Med Spa CEO is created and hosted by Heather Terveen.
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