How to Stand Out in a Specialized Market With Dan McGrew

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Dan McGrew is the Co-Founder and Chief Revenue Officer of iT2, a professional services firm specializing in SAP consulting, staffing, and enterprise transformation solutions. Since founding the company in 2007, Dan has helped organizations across North America modernize their SAP environments while building a business centered on expertise, trust, and long-term relationships.What makes Dan's story particularly relevant for professional services leaders is his focus on specialization. Rather than trying to be everything to everyone, iT2 has built a reputation around deep SAP expertise and the ability to provide highly vetted specialists when clients need them most.In this conversation, we'll discuss how Dan built and scaled a specialized services firm, how he approaches client acquisition and retention, and what firm leaders can learn about creating long-term value in a rapidly changing technology landscape.Proposed Interview Structure: 1. What got you into professional services and the SAP ecosystem more than 30 years ago, and what ultimately led you to co-found iT2?2. What specific problem are you helping clients solve today, and why is solving that problem personally important to you?3. Who are your ideal clients today, and who typically holds the decision-making authority when it comes to bringing in a firm like iT2?4. How do new clients typically find iT2, and what has worked best for building credibility and generating opportunities in your market? Current Acquisition Channels: Referral, Webinars, Podcast (hosting), Cold outreach Sub Question: What role do you think podcasting can play as a marketing and relationship-building tool for professional services firms?5. Professional services often involve long sales cycles and multiple stakeholders. How do you guide prospects from an initial conversation to becoming a client?6. One of the biggest challenges for firm leaders is retaining clients over the long term. How have you built relationships that keep clients coming back year after year?7. As the leader of a growing professional services firm, where do you find yourself most stuck right now, if at all?8. Looking ahead, where do you see the biggest opportunity for SAP consulting, SAP BTP, and Business Data Cloud over the next few years?*********************************************************************Know more about Dan McGrewWebsite Link: https://itservices2.com/Connect with Dan McGrew on LinkedInLinkedIn link: https://www.linkedin.com/in/dan-mcgrew-296958191/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/