How to Stand Out on LinkedIn When Everyone Sounds the Same

In this episode, I sit down with Dave Falkner, who's spent years at Maverrik moving from graphic design into sales and now trains sales teams and business owners on LinkedIn all over the world. Dave walks through his journey from hand-folding 20,000 letters as a print apprentice to closing hundreds of thousands of pounds in sales with zero formal training, and shares exactly what's worked for him along the way. You'll hear about: ✅ Why Dave dropped the scripted, automated approach and started messaging people like an actual human ✅ The real reason outreach fails (hint: it's not that people hate being messaged) ✅ Why trying to appeal to everyone quietly kills your personal brand, and what to do instead ✅ How to handle rejection and backlash without letting it stop you from posting or reaching out ✅ Why fake reviews and bought testimonials have made genuine curiosity more valuable than flexing credentials If you're trying to get more out of LinkedIn without relying on the same tired tactics everyone else is using, this conversation is full of practical, honest insight from someone doing it every day. 👍 If you enjoyed this episode, don't forget to like, comment, share, and subscribe for more conversations on social selling and growing your business on LinkedIn.