How to Start a Clothing Brand and Make a Fortune! Episode #12 w/Oceana Howard

Episode 12: Oceana Howard All it takes is an idea to stir the entrepreneurial emotion. But needless to say, one needs unshakable discipline to carry it forward. From working full-time, first as an HR professional and then as a warrant officer, to quietly working on her business on the side, Oceana Howard climbed levels of consistency, discipline, and unsettling hard work to materialize a long-sought idea. Oceana is the Founder of a successful clothing brand for fitness lovers like herself, called Imperial Impression.  Dive into her impressive entrepreneurial story in today's episode of Success Leaves Clues and learn how to write your own. Oceana explains how she infused her love for fashion and fitness to create a brand that isn't just high on quality but incredibly high on comfort. She answers questions on creating a brand for yourself, the lesser-known sides of being a solopreneur, managing time, and showing up consistently even if the results take time to surface.  Heading to the close, you'll want to challenge your resilience and push past any limitations to work towards your passion. Do not forget to tune in! Shoutout to our Sponsor, Morgan and Co.: https://www.morganandcorealty.com About Oceana! Oceana Howard is the Founder and CEO of Imperial impression, a clothing brand specially made for athletes. Her brand clubs her passion for fitness, fashion, comfort, and inclusion, instilling her customers with the energy to create their own impression.Connect With Oceana!Website: https://myimperialimpression.com/Instagram: https://www.instagram.com/oceanakalanda Instagram: https://www.instagram.com/imperial_impression Connect with Me!Instagram: @drkwashingtonHost: Dr. K Time Stamps [00:00] Introduction[00:32] Meet Oceana Howard, Founder of Imperial Impression[02:06] Oceana shares what it was like starting a brand for herself – the creativity, research, content production-marketing, and inspiration that went behind it[03:14] Oceana talks about the people instrumental in her entrepreneurial journey[04:57] How is it like being a solopreneur? Oceana shares the challenges encountered when starting, including designing and developing your website, marketing, and managing everything.[06:10] Oceana explains her background as an HR professional, warrant officer, and lessons from those experiences.[08:45] On starting her business with the seed money from her nine-to-five job, making time to lay the foundation of her business, and continuing to grow it while holding on to her day job.[10:07] Time-management: Oceana explains how life in the military taught her fierce discipline, time management and effective planning.[12:39] Oceana explains that Imperial Impression is her passion project and shares the succession of events that led her to found it: from fashion to basketball, to hitting the gym, her fitness journey brought her closer to the now-exploding business gradually.[14:25] Oceana shares how it’s like growing up in Charleston[19:53] Discussion on hitting the gym consistently [20:21] Where do you find the motivation to show up at the gym every day? Oceana talks about exuding your energy onto others so they reciprocate it back. She also shares that once the results start showing up, the motivation levels just continue to increase. “Once those results start coming in, then you start seeing them, that's just extra motivation for them to keep going.”[21:37] How to keep your energy levels up even when your body is far from displaying the results[22:28] Staying disciplined and why the fitness journey is a marathon, not a sprint[23:33] The impeccable power of resilience[24:47] The activities Oceana takes up within her community to keep the athletic or fitness side motivated[26:07] Being around the right people can help you stay consistently motivated toward your goals; you could also choose to have accountability partners[27:40] The next steps for Oceana's business[29:29] Planning and goal-setting advice from Oceana, including keeping vision boards and project planners[30:55] Success clues from today’s episode How about you start your day with a powerful dose of encouragement and motivation to fuel your entrepreneurial spirit? Connect with me and my mentor, David Shands, and hundreds of inspiring entrepreneurs like yourself on The Morning Meetup to Friday at 8 am!Join The Morning Meetup: https://www.themorningmeetup.com/1dollartrial#successleavescluespodcast KW Used: fitness journey Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy