How To Start A Cult Brand | Lessons From Peloton, Nike, and CrossFit

What can a cult leader teach an entrepreneur? It may be more than you think. Kipp and Kieran go on a deep dive into cults and how they can teach you to build a cult brand today. We’ll go over the core principles of being a cult brand, why today is a great opportunity to build a cult brand, and a brief history of cults and how those characteristics can turn YOUR business into the next cult brand. Links Mentioned The Culting of Brands by Douglas Atkin https://www.amazon.com/Culting-Brands-Turn-Customers-Believers/dp/1591840961 Our episode on marketing Pickleball as CMOs for the day https://link.chtbl.com/DNZ6xFJR  We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.