How to Start a Team | Helen Yong | S20 E56

Helen, with 18 years of experience leading a team of 14 agents and 4 staff, shared strategies for building and scaling a real estate team. She emphasized defining the ideal team structure, clear agreements, and strong value propositions to attract agents. Key points included:Team Structure & Systems – Establish agreements, lead distribution rules, and compensation policies.Productivity Tools – Use CRM systems, SOPs, and regular accountability meetings.Coaching & Growth – Provide ongoing training, support personal/business development, and guide agents in structuring their businesses.Roadmap to Success – Define team avatar, set exit plans, implement systems, and foster continuous learning.Helen highlighted that success comes from clarity, accountability, and adding value while tailoring the team model to individual goals.