How to Start a Video Podcast with Rob Greenlee and Jamie Maglietta

What should you actually think through before launching a podcast — especially a video podcast?In this episode of Unknown to Known, TV news veteran Jamie Maglietta sits down with podcaster and media technologist Rob Greenlee for a practical, end-to-end conversation on building a podcast the right way.Together, they walk through the full podcasting journey — from idea development and naming your show to production workflows, video integration, branding, and monetization. This episode is especially valuable for creators who want to avoid becoming a “me too” show and instead build something intentional, differentiated, and sustainable.Rob shares what he looks for in strong video podcasts, why on-camera connection matters more than ever, and how creators can use today’s tools to streamline production without sacrificing quality.In this episode, you’ll learn:Why strategy and planning matter before you hit recordThe pros and cons of solo, co-hosted, and guest-driven podcastsHow chemistry and contrast create compelling conversationsWhat video adds to your podcast — and the extra work it requiresHow platforms like StreamYard support live and distributed video podcastsTools that simplify creation (Canva, Descript, Adobe Audition)How to name your podcast without infringing on existing brandsHow to research competitors and find a real gap in the marketWhy branding, consistency, and audience experience matterMonetization options beyond ads — including services and productsHow podcasting supports long-term thought leadershipThis episode is ideal for creators, entrepreneurs, and professionals who want to use podcasting — especially video — to build authority, community, and opportunity.🎧 Watch on YouTube or listen on your favorite podcast platform.Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside:  https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify:  https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer:  https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW